Other pedagogical grounds: media teaching about equality and alterity

Authors

  • Fernanda de Camargo Machado UFSM
  • Márcia Lise Lunardi-Lazzarin UFSM

DOI:

https://doi.org/10.5902/1984686X1425

Keywords:

Publicities’ Discourse, Equality, Difference.

Abstract

This study aims to discuss the discourse of advertising and its effects of truth in contemporary circuit. From this perspective, looks like the plot of a particular discursive television ad tells, disseminates, and in that respect, teaches about sameness and otherness. In other words, how to delineate the relationships of power and knowledge involved in the production of identity and difference. When you sign up in the field of Cultural Studies in Education, headquartered in post-structuralist, this study aims at philosophical production of Michel Foucault’s notions of discourse, truth and power as tools to undertake a cultural production and the other even in the context examined. Importantly, this debate does not want to assign a value-judgment to propaganda analysis. Its main intention is to confront the productive nature of discourse and educational advertising and its effects of meaning, among them the significance of differences as barriers to equality.

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Author Biographies

Fernanda de Camargo Machado, UFSM

Graduada e Especialista em Educação Especial, Mestre em Educação (UFSM). Professora e Tutora UAB/UFSM

Márcia Lise Lunardi-Lazzarin, UFSM

Graduada em Educação Especial pela Universidade Federal de Santa Maria (UFSM). Mestre e Doutora em Educação pela Universidade Federal do Rio Grande do Sul (UFRGS). Professora Adjunta do Departamento de Educação Especial e do Programa de Pós-Graduação em Educação da Universidade Federal de Santa Maria. Vice-Líder do Grupo Interinstitucional de Pesquisa em Educação de surdos (GIPES/CNPq).

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Published

2010-10-13

How to Cite

Machado, F. de C., & Lunardi-Lazzarin, M. L. (2010). Other pedagogical grounds: media teaching about equality and alterity. Special Education Magazine, 1(1). https://doi.org/10.5902/1984686X1425

Issue

Revista Educação Especial, v. 23, n. 37, maio/ago. 2010

Section

Continuous Demand

License

Declaration of originality

We declare that all articles present in the journal Revista Educação Especial (UFSM) are originals and were not submitted for publishing on any other publication, as a whole or a fraction.  We also declare that, after being published by Revista Educação Especial (UFSM), a paper will not be submitted to another journal within two years. After this time, our journal transfers the publishing rights to the authors, with a permit granted by the Editorial Council.

We also acknowledge that the originals’ submission to Revista Educação Especial (UFSM) implies on a transference of copyright for physical and digital publishing to the journal. In case of noncompliance, the violator will receive sanctions and penalties predicted by the Brazilian Copyright Protection Law (n. 9610, dated 19/02/98).

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