BETWEEN FOOTPRINTS: BALANCING ENVIRONMENTAL SUSTAINABILITY AND PRIVACY IN SMART TOURISM DESTINATIONS

Manuel David Masseno, Cristiana Teixeira Santos

Resumo


Os dados estão na base de todas as atividades turísticas inteligentes pois os turistas ficam envolvidos em serviços diferentes e personalizados antes/durante/depois das viagens ou das férias. Para estas interações, um rastro de dados é imperceptivelmente obtido por um meio ambiente embebido em tecnologia, sendo depois minerado e armazenado no contexto de Destinos Turísticos Inteligentes para criar experiências valiosas, designadamente relacionadas com a eco-responsabilidade, assim como facultando vantagens competitivas a tais destinos. Ao mesmo tempo, estas tecnologias permitem aos destinos turísticos uma otimização do uso de recursos naturais e da energia, assim como a preservação dos espaços naturais, em síntese, reduzindo a “pegada ecológica” do turismo. Porém, isto ocorre com um custo, o de uma “pegada de dados” acrescida. Consequentemente, a fruição apercebida de experiências tem de ser considerada no contexto normativo da Privacidade e da Proteção de Dados proteção de dados expondo os riscos potencias relacionados que lhe são inerentes, analisando as respostas das pelo RGPD - Regulamento Geral sobre Proteção de Dados da União Europeia. Assim, os objetivos do artigo são os seguintes: i. identificar as especificidades dos Destinos Turísticos Inteligentes; ii. mostrar como os princípios da proteção de dados, tal como constam do RGPD, são relevantes para os DTI; iii, finalmente, avaliar as consequências jurídicas potenciais deste ecossistema. A nossa perspectiva assenta numa análise jurídica de natureza académica. Sobretudo, procuramos mostrar como as implicações jurídicas das experiências turísticas reforçadas pelas tecnologias têm sido subestimadas, tal como o envolvimento informado e consciente das pessoas nestes processos. Este estudo é novo ao ter empreendido uma exploração inicial das implicações jurídicas que resultam das experiências que têm lugar nos DTI.


Palavras-chave


Privacidade e Proteção de Dados; Destinos Turísticos Inteligentes; Sustentabilidade; Personalização

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DOI: https://doi.org/10.5902/1981369432343

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Revista Qualis A1 área de Direito /  Classificações de Periódicos Quadriênio 2013-2016 (CAPES)