Relationship between level income and profile of beef consumers in southern Brazil
DOI:
https://doi.org/10.5902/2236130810424Keywords:
Socioeconomic conditions, Meat cuts, Purchasing power, Consumer preferenceAbstract
The beef is present in the diet of Brazilians and their demand is linked to several factors such as price, quality, preference, flavor, and mainly socioeconomics standards of consumers. The aim of this research was to relate the income as well as characterize other factors that determine and influence the consumption of beef in the population of Santa Maria, RS, Brazil. We applied 797 semi-structured questionnaires by 16 trained interviewers. After the application of the questionnaires, the data were tabulated and analyzed. Among the respondents, 98.37% consume beef. The rib is the main cut chosen by consumers, however, consumers buy effectively topside. The highest percentage of respondents earn of 1-3 minimum wage monthly. The choice of the place that consumers purchase meat products is preferably given by their proximity of residence. Consumers would be willing to pay more for a beef certified by its tenderness. There is a tendency to increase consumption and price paid per kilogram of beef with the increase of the consumers purchasing power. Thus, it is possible to conclude that the purchasing power of the population interferes with the purchase of different cuts of beef consumed.
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