The electoral photograph reloaded: a social semiotic approach
DOI:
https://doi.org/10.5902/2176148525324Parole chiave:
Political photograph, Social semiotics, Interactive meaningsAbstract
While studies on the role of social media in political campaigns are growing, we still need to understand how well established communicative resources such as political photographs have been adapted in face of the digital transformation. Departing from Barthes (1972) discussion on electoral photographs, this paper discusses the production of Interactive meanings in photographs uploaded by the three main contenders in the Presidential Election 2014 in Brazil. The results show an expansion both in the functions and semiotic strategies adopted to establish a relationship with viewers through electoral photographs.Downloads
Riferimenti bibliografici
BARTHES, Roland. Mythologies. London: Paladin, 1972.
BATEMAN, John. Multimodality and genre: a foundation for the systematic analysis of multimodal documents. London: Palgrave Macmillan, 2008.
BATEMAN, John; VELOSO, Francisco; WILDFEUER, Janina; CHEUNG, Felix HiuLaam; GUO, Nancy Songdan. An open multilevel annotation scheme for the visual layout of comics and graphic novels: definitions and design. Digital Scholarship in the Humanities, DOI: DOI: http://dx.doi.org/10.1093/llc/fqw024, 2016.
BIMBER, Bruce. Digital media in the Obama campaigns of 2008 and 2012: adaptation to the personalized political communication environment. Journal of Information Technology and Politics, v. 11, n. 2., p. 130-150, 2014.
COGBURN, Derrick L.; ESPINOZA-VASQUEZ, Fatima K. From networked nominee to networked nation: examining the impact of Web 2.0 and social on political participation and civic engagement in the 2008 Obama Campaign. Journal of Political Marketing, v. 10, n. 1-2, p. 189-213, 2011.
GARRAMONE, Gina M.; ATKIN, Charles K.; PINKLETON, Bruce E.; COLE, Richard T. Effects of negative political advertising on the political process. Journals of Broadcasting and Media, v. 34, n. 3, p. 299-311, 1990.
KRESS, Gunther; van LEEUWEN, Theo. Reading images: the grammar of visual design. 2 ed. London: Routledge, 2006.
HALLIDAY, Michael A. K. Language as social semiotic: the social interpretation of language and meaning. London & Baltimore: Edward Arnold & University Park Press, 1978.
MERRITT, Sharyne. Negative political advertising: some empirical findings. Journal of Advertising, v. 13, n. 3, p. 27-38, 1984.
Van DIJK, Teun A. Semantic discourse analysis. In: Van DIJK, Teun A (Ed.). Handbook of discourse analysis, Vol. 2: dimensions of discourse. Academic Press: London, 1985. pp. 103-112.
Van DIJK, Teun A. Discourse semantics and ideology. Discourse & Society, v. 6, n. 2, p. 243-289, 1995.
VELOSO, Francisco. O. Dourado. Pesquisa em multimodalidade: Por uma abordagem sociossemiótica. In: GONÇALVES, Adair Vieira; SILVA, Wagner Rodrigues. Visibilizar a Linguística Aplicada: abordagens teóricas e metodológicas. Campinas, SP: Pontes, 2014. pp. 155-180.
ZAREFSKY, David. History of public discourse studies. In: LUNSFORD, Andrea A.; WILSON, Kirt H.; EBERLY, Rosa A. (Eds.). The SAGE handbook of rhetorical studies. Thousand Oaks, California: SAGE Publications Inc., 2009. pp. 433-459.
