THE IMPLICATIONS OF TRANSNATIONAL CORPORATIONS ACTION IN THE FAIR TRADE MOVEMENT

LAS IMPLICACIONES DE LA OPERACIÓN DE LAS CORPORACIONES TRANSNACIONALES EN EL MOVIMIENTO DE COMERCIO JUSTO

Abstract

The inequalities engendered by conventional international trade motivated the creation of the Fair Trade movement, with the purpose of benefiting producers from countries in the Southern Hemisphere. The growth in demand for products of this nature, however, attracted the attention of transnational corporations, authentic phenomenon of globalized capitalism. In this scenario, the article starts from the following question: How do transnational corporations act in the Fair Trade value chain? and its objective is to study the impacts of this action in the context of the movement. For this purpose, it uses the deductive method and uses the technique of bibliographic research, as from a qualitative approach of the studied object. The conclusion is that the entry of corporations into Fair Trade weakens it as a “movement”, in favor of a predominantly commercial perspective, which compromises their original values ​​and, consequently, their identity.