The Editing Machine

Abstract

The review presents the book "The Content Machine" by Michael Bhaskar. The author proposes a theory of Editing that involves filtering, framing, and amplification as essential actions throughout the history of the editorial activity. The book is detailed, didactic, and surprising in its approach, offering something new even in a field already explored by renowned theorists such as Chartier, Thompson, and Bourdieu. Bhaskar proposes changes in the editor's attitude to adapt to the digital environment, exploring digital resources and seeking alternative forms of monetization. He highlights the importance of open access to publications and encourages cooperation among small publishing houses. The book receives criticism for focusing on the European and American markets and not mentioning contributions from Latin America. Overall, it is a useful reading for scholars in the publishing industry.