Professional profile in agribusiness: competencies and qualifications for a transforming market
DOI:
https://doi.org/10.5902/2318179693239Keywords:
Skills, Networking, Experience, LearningAbstract
The agribusiness has undergone profound transformations, such as the increasing digitalization of operations and the migration of young people to urban areas, which highlight a gap between the technological demands of the market and the qualifications of the available workforce. These market transformations motivated this study, whose objective was to demonstrate how the process of building a professional profile for working in agribusiness occurs. To this end, Strauss and Corbin’s (2008) Grounded Theory was adopted. The analysis followed the stages of open, axial, and selective coding until theoretical saturation was reached. Five core categories emerged: external factors, motivational factors, challenges, career planning, and continuous learning. The findings indicate that, in addition to technical knowledge, social relationships and practical experience are decisive for professional development. This theoretical framework provides insights for academic institutions and industry professionals to align professional training with the actual demands of the market.
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