Discourse and media: construction of concepts about person with intellectual disability in advertisements

Authors

  • Carla Maria de Schipper APAE DE GUARAPUAVA e SEED
  • Denise Gabriel Witzel Universidade Estadual do Centro-Oeste do Paraná (UNICENTRO)

DOI:

https://doi.org/10.5902/1984686X6642

Keywords:

Intellectual Disabilities, Discourse, Heterogeneity.

Abstract

This study was designed in order to understand language work respecting  the construction of conceptions about Intellectual Disabilities in the contemporary discourse and their discursive genesis. The basis of the discourse analysis were advertisements published by an institution of special education in the period of 1980 to 2009. To perform this action, the Analysis of Discourse (AD) from French perspective, especially the concepts of interdiscours, memory and heterogeneity, was used as a theoretical basis. Prior to analyzing, presenting some basic concepts of AD and the various conceptions of disability that have arisen throughout history was proven necessary. The Material for analysis is composed of five advertising texts published on a magazine that represents institutions devoted to the care of people with intellectual disabilities and an advertisement to raise funds. The recovery of memory discourse, considering the socio-historical condition of production of discourse, has given visibility to the different places occupied by the person with intellectual disability in the society in each time reported. At the speeches of subject enunciators, attempts to internalize the social roles focused on educational inclusion have been observed, but at the interdiscours, they proved to be voices that exceeded sediment paradigm of medicalization and work as mission.

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Author Biographies

Carla Maria de Schipper, APAE DE GUARAPUAVA e SEED

Graduada em LETRAS. Especialista em Psicopedagogia, Educação Inclusiva e Ensino da Língua Portuguesa e Literaturas. Tem experiência na área de Educação e Gestão, Educação Especial com ênfase em Métodos e Técnicas de Ensino e Inclusão. Atua na educação especial-escola especial(APAE) e rede regular de ensino- com serviços de inclusão da pessoa com deficiência (CEEBJA).

Denise Gabriel Witzel, Universidade Estadual do Centro-Oeste do Paraná (UNICENTRO)

Mestre em Linguística Aplicada, pela UEM - Paraná; Doutora em Linguística e Língua Portuguesa, pela UNESP-FCL - Araraquara-SP; professora do Departamento de Letras da UNICENTRO-Campus Guarapuava-PR.

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Published

2015-05-11

How to Cite

Schipper, C. M. de, & Witzel, D. G. (2015). Discourse and media: construction of concepts about person with intellectual disability in advertisements. Special Education Magazine, 28(52), 295–310. https://doi.org/10.5902/1984686X6642

Issue

Revista Educação Especial, v. 28, n. 52, maio/ago. 2015

Section

Continuous Demand

License

Declaration of originality

We declare that all articles present in the journal Revista Educação Especial (UFSM) are originals and were not submitted for publishing on any other publication, as a whole or a fraction.  We also declare that, after being published by Revista Educação Especial (UFSM), a paper will not be submitted to another journal within two years. After this time, our journal transfers the publishing rights to the authors, with a permit granted by the Editorial Council.

We also acknowledge that the originals’ submission to Revista Educação Especial (UFSM) implies on a transference of copyright for physical and digital publishing to the journal. In case of noncompliance, the violator will receive sanctions and penalties predicted by the Brazilian Copyright Protection Law (n. 9610, dated 19/02/98).

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