The creative tradition and the generation of socioeconomic development in Campo Bom, RS, Brazil, in the context of the creative cities

Authors

DOI:

https://doi.org/10.5902/2175497725920

Keywords:

Creative Industry. Creative Cities. Creative Tradition

Abstract

The creative cities have become a model for social and economic development through the valorization of knowledge linked to a local culture. But to become a creative city isn’t about to copy models. The actions carried out need to start from the local cultural reality. In this context, the theoretical analysis carried out in the municipality of Campo Bom shows that it possesses a cultural heritage inherited from its colonizers, the creative tradition, which can be used in the formulation of programs of socioeconomic development of the city.

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Author Biographies

Raul de Souza Nunes, Universidade Feevale

Mestrando em Indústria Criativa pela Universidade Feevale.

Pesquisador na área de Cidades Criativas.

Professor e Designer. Especialista em branding, estratégia e inovação empresarial.

Mary Sandra Guerra Ashton, Universidade Feevale

É professor e designer, Mestre em Indústria Criativa, MBA em Comunicação Empresarial e Branding; Especialista em Estratégia e Inovação Empresarial e Bacharel em Design pela Universidade Feevale, Novo Hamburgo, RS.

 

Dusan Schreiber, Universidade Feevale

Doutor em Administração. Professor Titular na Universidade Feevale. Docente no Mestrado em Indústria Criativa e Qualidade Ambiental.

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Published

2018-05-22

How to Cite

Nunes, R. de S., Ashton, M. S. G., & Schreiber, D. (2018). The creative tradition and the generation of socioeconomic development in Campo Bom, RS, Brazil, in the context of the creative cities. Animus.Inter-American Journal of Media Communication, 17(33). https://doi.org/10.5902/2175497725920

Issue

Vol. 17 No. 33 (2018)

Section

Communication and Creative Industry

License

The authors of texts approved by the referees of Animus - Inter-American Journal of Media Communication automatically concede, and without any charge, the right to the first publication of the submitted material.