Bom Bril e os valores de consumo: o recorte da variável ator

Authors

DOI:

https://doi.org/10.5902/2175497790342

Keywords:

Bom Bril advertising, Values of Consumption, Semiotic Mapping

Abstract

Bom Bril's advertising analysis in a perspective of the consumption values, using as a methodological instrument Semprini's Semiotic Mapping (1995) of the consumption values. It had been identified an actor with a three fases identity: utopic, Bom Bril's brand as a semiotics entity; information, Bom Bril as product; entertainment, the "Garoto Bom Bril" as an agent producer of meanings.

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Author Biographies

Juliana Petermann, Universidade Federal de Santa Maria

Licenciada en Publicidad por la Universidad Federal de Santa María y estudiante de Maestría en Estudios Lingüísticos del Programa de Posgrado en Literatura de la UFSM, en la línea de investigación Lenguaje como Práctica Social. Beca CAPES

Adair C. Peruzzolo, Universidade Federal de Santa Maria

Full professor at UFSM.

References

AUMONT, Jacques. A imagem. Campinas:Papirus, 1995.

GREIMAS, Algirdas J. & FONTANILLE, Jacques. Semiótica das Paixões. São Paulo: Ática, 1993.

VILCHES, Lorenzo. La lectura de la imagen. Barcelona: Paidós, 1988.

W/BRASIL. Soy Contra Capas de Revista. São Paulo: Negócio, 2000.

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Published

2024-12-18

How to Cite

Petermann, J., & Peruzzolo, A. C. (2024). Bom Bril e os valores de consumo: o recorte da variável ator. Animus.Inter-American Journal of Media Communication, 3(5). https://doi.org/10.5902/2175497790342

Issue

Vol. 3 No. 5 (2004)

Section

Free Articles

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