Analysis of Marketing Environment: A study applied in a cooperative agribusiness sector of the Central-West Region of Rio Grande do Sul
DOI:
https://doi.org/10.5902/2359043220411Keywords:
Cooperative, marketing, environmental analysis, agribusiness.Abstract
Get to know the environment in which it operates is, in today's market, in one of the most important strategies that can be adopted by organizations. In the case of cooperatives, the importance of application content is the same. Therefore, the overall objective of this study was to conduct an environmental analysis, the micro level and in a cooperative of macro environmental farmers partners from the central-west of the State of Rio Grande do Sul. The feasibility of the research took place through a case study and a field where researchers acted directly on the observation of phenomena. From the development of the marketing environment analysis of the cooperative can infer that the cooperative has a huge range of factors influencing and that, with the analysis, a systemic view can be applied for the establishment of actions that seek to increase the profitability and the consolidation of the cooperative in the market.Downloads
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