Flexible college student: the management of talents in the contemporary capitalism

Authors

  • Roberto Rafael Dias da Silva Universidade Federal Fronteira Sul (UFFS) – Campus de Erechim, Rio Grande do Sul

DOI:

https://doi.org/10.5902/198464442076

Keywords:

University, Talent, Contemporary media.

Abstract

This article examines strategies for building some of the subjects in the contemporary university, seeking to understand the ways in which their talents are produced and administered in the framework of the new capitalism. In the study supplement Vestibular ZH is examined. It is published by Zero Hora (Brazil), addressed to students in the preparatory process to enter the university. This research work approaches the theoretical studies by the philosopher Michel Foucault, especially those focusing on the concept of governamentality. In the limit, it indicates that the supplement analyzed is plenty of tactics and strategies that tend to construct a university-level beings who are economically productive, and able to manage their personal and professional life in a businesslike logic.

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How to Cite

Silva, R. R. D. da. (2010). Flexible college student: the management of talents in the contemporary capitalism. Education, 1(2), 259–272. https://doi.org/10.5902/198464442076

Issue

educacao v. 35, n. 2, maio/ago. 2010

Section

Continuous Demand

License

Declaration of originality

We declare that all articles present in the journal Educação (UFSM) are originals and were not submitted for publishing on any other publication, as a whole or a fraction.  We also declare that, after being published by Educação (UFSM), a paper will not be submitted to another journal within two years. After this time, our journal transfers the publishing rights to the authors, with a permit granted by the Editorial Council.

We also acknowledge that the originals’ submission to Educação (UFSM) implies on a transference of copyright for physical and digital publishing to the journal. In case of noncompliance, the violator will receive sanctions and penalties predicted by the Brazilian Copyright Protection Law (n. 9610, dated 19/02/98).


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This work is licensed under a Creative Commons Attribution 4.0 International (CC BY 4.0)