A chamada promocional: lógicas e estratégias

Authors

  • Maria Lilia Dias de Castro Universidade Federal de Santa Maria image/svg+xml

DOI:

https://doi.org/10.5902/2175497790466

Keywords:

Acción promocional, Lógicas, Estrategias

Abstract

This communication discusses the scope of the televisual promotional action, based on the notions of genre (constituting principle), subgenre (updating categories) and format (concrete manifestation). Based on the articulation of these notions, it indicates possible formats of promotional action on television. In the analytic construction it chooses a specific format: the announcement of programs in order to detail their purpose, discuss their configuration and show the discursive strategies that constitute them. In the example the article works with the announcements of coming programs made by Rede Globo in March 2006, to present the new series to be aired that year.

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Author Biography

Maria Lilia Dias de Castro, Universidade Federal de Santa Maria

Professor of the Postgraduate Program at the Federal University of Santa Maria; post-doctorate in Communication (University of Paris 3); coordinator of the research group Promotional action: television strategies and configurations; org. of the Collection Studies on audiovisual (Ed. Sulina).

References

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Published

2024-12-23

How to Cite

Castro, M. L. D. de. (2024). A chamada promocional: lógicas e estratégias. Animus.Inter-American Journal of Media Communication, 7(13). https://doi.org/10.5902/2175497790466

Issue

Vol. 7 No. 13 (2008)

Section

Dossiê Televisão

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