A realidade segundo a televisão (ou: a ontologia televisual)

Abstract

The article considers the fact that the construction of meaning in television begins long before images are broadcast, at the time the channels promote their programs by announcing coming attractions, publicity and interventions in the media in general. In this case the diffusion of the term tele-reality by the press incited the public to watch Loft Story as a testimony about our world. The success of this label also proves that part of the public more or less accepts, or in any case does not refuse to anchor these programs in the real world. The issue here is not to determine whether this group of credulous people (those who believe the channel's promise) are right or not, but to agree on what concept of reality is used to see these programs as referring to reality.