Comunicação Organizacional como estratégia de comprometimento

Abstract

Organizational comunication is the settlement of an official net composed by canals, instruments and actions able to inform, to teach, to involve and to inspire collaborators, producing an atmosfephere of combined actions capable of promoting a change in the particular way of thinking in relation to the company/industry. It gets indispensable in a period of strong competition, because each company should try to be adjustable to quality and rules programs, which have been a basic element in economic and techno- logical developpment of society, because only motivated collaborators are capable of adapting to required changes.