Reflexões sobre o ensino da Publicidade e Propaganda

Authors

  • Neusa Demartini Gomes

DOI:

https://doi.org/10.5902/2175497790234

Keywords:

Advertising, Publicity, Social Communication teaching, Citizenship

Abstract

Many analysts have been proposing as main points on the built of a new world knowledge, information and communication nowadays. Also, the idea of sudden exchanges from economic and political to cultural and symbolic factors in the social chance nucleus has been settled. The author evaluates the consequences of such exchanges for journalists qualification and for the society.

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Author Biography

Neusa Demartini Gomes

Professor of the Postgraduate Program in Communication at FAMECOS/PUCRS, PhD from the Faculty of Information Sciences of the Complutense University of Madrid, Spain. Retired from FABICO/UFRGS and author of the book Persuasive Forms of Political Communication. Porto Alegre: PUCRS, 2000. She has also published several articles and essays in scientific journals.

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Published

2024-12-13

How to Cite

Gomes, N. D. (2024). Reflexões sobre o ensino da Publicidade e Propaganda. Animus.Inter-American Journal of Media Communication, 1(1). https://doi.org/10.5902/2175497790234

Issue

Vol. 1 No. 1 (2002)

Section

Free Articles

License

Copyright (c) 2024 Animus.Inter-American Journal of Media Communication

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