Master Degree and Doctorate Courses in Business Administration – Aspects of Teaching Quality
One of the main concepts in marketing theory is the perceived quality of services. In order to evaluate the perceived quality in High Education Institutions (HEI), a study of secondary data from a quantitative research was carried out in 2005, in São Paulo city, in Higher Education Institutions (IES), with both master and doctorate students in institutions ranked 4 or higher by CAPES (Brazilian Federal Agency for Support and Evaluation of Graduate Education). Information has been collected about the profiles of these students, as well as their perceptions regarding aspects of quality of their institutions (HEI). Some distinguishing characteristics among these institutions have been revealed in this study that hopefully can provide insights about the need of redefinition of some marketing strategies with the objective of achieving more competitive market patterns.
How to Cite
This journal remains the copyright holders of articles published. In order to be published, authors must sign the Copyrights Letter, which is sent to the authors by e-mail, thus granting rights, including on translation, to ReA/UFSM. The journal grants third parties the right to use, reproduce, and share the article according to the Creative Commons license agreement (CC-BY 4.0), as stated in the article’s PDF documents.