Master Degree and Doctorate Courses in Business Administration – Aspects of Teaching Quality

Authors

  • Rosane Rivera Torres USP
  • Maria Aparecida Gouvêa USP

DOI:

https://doi.org/10.5902/198346592932

Abstract

One of the main concepts in marketing theory is the perceived quality of services. In order to evaluate the perceived quality in High Education Institutions (HEI), a study of secondary data from a quantitative research was carried out in 2005, in São Paulo city, in Higher Education Institutions (IES), with both master and doctorate students in institutions ranked 4 or higher by CAPES (Brazilian Federal Agency for Support and Evaluation of Graduate Education). Information has been collected about the profiles of these students, as well as their perceptions regarding aspects of quality of their institutions (HEI). Some distinguishing characteristics among these institutions have been revealed in this study that hopefully can provide insights about the need of redefinition of some marketing strategies with the objective of achieving more competitive market patterns.

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Author Biographies

Rosane Rivera Torres, USP

Professora Doutora do Curso de Marketing da EACH/USP. Área de Pesquisa de Marketing.

Maria Aparecida Gouvêa, USP

Professora no Departamento de Administração da FEA/USP. Consultora de Projetos junto à FIA/FEA/USP. Área de Métodos Quantitativos.

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Published

2012-06-26

How to Cite

Torres, R. R., & Gouvêa, M. A. (2012). Master Degree and Doctorate Courses in Business Administration – Aspects of Teaching Quality. Revista De Administração Da UFSM, 5(1), 76–91. https://doi.org/10.5902/198346592932

Issue

Vol. 5 No. 1 (2012): Jan-Abr

Section

Articles

License

Authors of articles published by ReA/UFSM retain the copyright of their works, licensing them under the Creative Commons (CC-BY 4.0), which allows articles to be reused and distributed without restriction, provided that the original work is properly cited.

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