Vol. 4 No. 1 (2011): Jan-Abr

Published: 2011-05-25

Editorial

  • Editorial

    7-8
    DOI: https://doi.org/10.5902/198346593068

Articles

  • STILL EXIST LOYAL CONSUMERS?

    Lourenço Augusto Camargo Granato, Paula Fernanda Prado Pereira
    9-18
    DOI: https://doi.org/10.5902/198346593067

  • SOCIETY MARKETING: A CONTRIBUTION FOR THE PROGRESS SUSTAINABLE OF THE ORGANIZATIONS

    Edson Coutinho Silva, Silvio Augusto Minciotti, Maria do Carmo Romeiro
    19-38
    DOI: https://doi.org/10.5902/198346591415

  • PERSONAL VALUES AND ATTRIBUTES PERCEPTION ABOUT COFFEE REGIONAL BRANDS IN LAVRAS

    Marcio Lopes Pimenta, Marcos Hideyuki Yokoyama, Luiz Henrique de Barros Vilas Boas, Stella Naomi Moriguchi, Juliana Flávia Palazzo da Costa Macedo
    39-52
    DOI: https://doi.org/10.5902/198346591713

  • APPROACHES TO ORGANIZATIONAL SLACK IN RESEARCH PUBLISHED IN INTERNATIONAL JOURNALS: A THEORETICAL ESSAY

    Tiza Tamiozzo Quintas, Ilse Maria Beuren
    53-72
    DOI: https://doi.org/10.5902/198346592068

  • FACTORS THAT GENERATE COMPETITIVENESS IN MANUFACTURING: A RELATIONSHIP BETWEEN PRACTICES AND RESULTS

    Janaina Piana, Rolf Hermann Erdmann
    73-90
    DOI: https://doi.org/10.5902/198346592130

  • ASPECTS OF CHANNELS DECISION IN SMALL RETAIL: THE CHOISE BETWEEN THE TRADITIONAL WHOLESALE AND THE WHOLESALE AND RETAIL OUTLET

    Huang Wen Hsien, Matheus Alberto Cônsoli, Antonio Carlos Giuliani
    91-104
    DOI: https://doi.org/10.5902/198346592221

  • INNOVATION-ORIENTED STRATEGIC MANAGEMENT OF PEOPLE: FRIMESA COOPERATIVA CENTRAL CASE

    Sonia Regina Hierro Parolin, Lindolfo Galvão de Albuquerque
    105-124
    DOI: https://doi.org/10.5902/198346592468

  • THE LEVERAGE FACTORS OF INTERNETBANKING QUALITY

    Luiz Alberto Marcondes Homen de Mello e Castro, Maria Aparecida Gouvêa
    125-143
    DOI: https://doi.org/10.5902/198346592472

  • THE PERFORMANCE OF RATIONAL CHOICE AND TECHNICAL ANALYSIS IN BRAZILIAN STOCK MARKET

    José de Pietro Neto, Otavio Ribeiro de Medeiros
    144-169
    DOI: https://doi.org/10.5902/198346592494

  • Brand Relationships on Retailing: The Impact of Image on Behavioral Intentions of Consumers

    Euler Alves Brandão, Reynaldo Maia Muniz, Cid Gonçalves Filho, Gian Franco Rocchiccioli, Gustavo Quiroga Souki, Renata Livramento
    170-186
    DOI: https://doi.org/10.5902/198346593069