SOCIETY MARKETING: A CONTRIBUTION FOR THE PROGRESS SUSTAINABLE OF THE ORGANIZATIONS

Edson Coutinho Silva, Silvio Augusto Minciotti, Maria do Carmo Romeiro

Abstract


Today the necessity of the organizations in to add the sustainable development, or at least to reduce the impacts caused in the development of its productive process unquestionable. The action accomplishment is vital for the organizations that its parcel of contribution evidences for with the social environment. The strategies of Marketing in the organizations looking for to develop actions directed to the satisfaction of its customers, creating new desires in the existing necessities already and taking care of them with the biggest level of possible quality in all the processes. However, this has not been the sufficient, the customers have demanded more, they want organizations compromised to the social welfare of the society. With the incited competition in the market, the organizations search differentials essential that they guarantee its competitive advantage on the too much organizations. The administration has on tool that brings benefits to all the involved ones in the process, which is the Society Marketing, where the organization invests in the social, looking for a return of overcomes for the organization.



DOI: https://doi.org/10.5902/198346591415


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Revista de Administração da UFSM. Brazilian Journal of Management

Universidade Federal de Santa Maria, Santa Maria, Rio Grande do Sul, Brasil, eISSN 1983-4659