Vol. 4 No. 1 (2011): Jan-Abr

Published: 2011-05-25

Editorial

Editorial

7-8
- PDF (Português (Brasil))

Articles

STILL EXIST LOYAL CONSUMERS?

Lourenço Augusto Camargo Granato, Paula Fernanda Prado Pereira

9-18
- PDF (Português (Brasil))
SOCIETY MARKETING: A CONTRIBUTION FOR THE PROGRESS SUSTAINABLE OF THE ORGANIZATIONS

Edson Coutinho Silva, Silvio Augusto Minciotti, Maria do Carmo Romeiro

19-38
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PERSONAL VALUES AND ATTRIBUTES PERCEPTION ABOUT COFFEE REGIONAL BRANDS IN LAVRAS

Marcio Lopes Pimenta, Marcos Hideyuki Yokoyama, Luiz Henrique de Barros Vilas Boas, Stella Naomi Moriguchi, Juliana Flávia Palazzo da Costa Macedo

39-52
- PDF (Português (Brasil))
APPROACHES TO ORGANIZATIONAL SLACK IN RESEARCH PUBLISHED IN INTERNATIONAL JOURNALS: A THEORETICAL ESSAY

Tiza Tamiozzo Quintas, Ilse Maria Beuren

53-72
- PDF (Português (Brasil))
FACTORS THAT GENERATE COMPETITIVENESS IN MANUFACTURING: A RELATIONSHIP BETWEEN PRACTICES AND RESULTS

Janaina Piana, Rolf Hermann Erdmann

73-90
- PDF (Português (Brasil))
ASPECTS OF CHANNELS DECISION IN SMALL RETAIL: THE CHOISE BETWEEN THE TRADITIONAL WHOLESALE AND THE WHOLESALE AND RETAIL OUTLET

Huang Wen Hsien, Matheus Alberto Cônsoli, Antonio Carlos Giuliani

91-104
- PDF (Português (Brasil))
INNOVATION-ORIENTED STRATEGIC MANAGEMENT OF PEOPLE: FRIMESA COOPERATIVA CENTRAL CASE

Sonia Regina Hierro Parolin, Lindolfo Galvão de Albuquerque

105-124
- PDF (Português (Brasil))
THE LEVERAGE FACTORS OF INTERNETBANKING QUALITY

Luiz Alberto Marcondes Homen de Mello e Castro, Maria Aparecida Gouvêa

125-143
- PDF (Português (Brasil))
THE PERFORMANCE OF RATIONAL CHOICE AND TECHNICAL ANALYSIS IN BRAZILIAN STOCK MARKET

José de Pietro Neto, Otavio Ribeiro de Medeiros

144-169
- PDF (Português (Brasil))
Brand Relationships on Retailing: The Impact of Image on Behavioral Intentions of Consumers

Euler Alves Brandão, Reynaldo Maia Muniz, Cid Gonçalves Filho, Gian Franco Rocchiccioli, Gustavo Quiroga Souki, Renata Livramento

170-186
- PDF (Português (Brasil))