As regras da publicidade: do aluno ao profissional

Authors

  • Clóvis de Barros Filho

DOI:

https://doi.org/10.5902/2175497790391

Keywords:

Social field, Advertising, Identitarian speach

Abstract

The research will discuss the pertinence of Pierre Bourdieu's social field concept to the comprehension of the scholar universe and of the advertisement's production. In other words, if it's possible to talk about an advertisiment society inside the society itself. To accomplish this task, we chose to analyse the speaches of advertisement students and professionals about their own professional practice in special, those which are related to moral and identitarian aspects.

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Author Biography

Clóvis de Barros Filho

Coordinator of the master's program at ESPM-SP, where he also teaches undergraduate courses. Professor of ethics for undergraduate and graduate courses at ECA-USP.

References

NIETZSCHE, Friedrich. Ecce Homo De como a gente se torna o que é, Porto Alegre: L&PM, 2003.

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Published

2024-12-19

How to Cite

Barros Filho, C. de. (2024). As regras da publicidade: do aluno ao profissional . Animus.Inter-American Journal of Media Communication, 5(9). https://doi.org/10.5902/2175497790391

Issue

Vol. 5 No. 9 (2006)

Section

Free Articles

License

Copyright (c) 2024 Animus.Inter-American Journal of Media Communication

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