TV SOAP OPERA, TOURISM AND IDEALIZATION OF DESTINATIONS: A STYLISTIC ANALYSIS OF O OUTRO LADO DO PARAÍSO

Abstract

This work claim the methodology of stylistic analysis, as conceptualized by Jeremy Butler, to observe how the TV soap opera O Outro Lado do Paraíso, displayed by TV Globo between 2017 and 2018, approach the tourism in the Jalapão region in state of Tocantins (Brazil). It is selected a narrative event that allows to observe the relationship between serial fictional narrative and tourism as an economic activity. The analysis allows to observe three fronts in which the tourist appeal used in the soap opera: I) the tourist reception structure; II) local culture as attractive and; III) valorization of natural beauty. Among the considerations mentioned, it reflects on the social function of the fictional narrative that allows the viewer to know distant places, the disclosure of an idealized destination that reinforces the exclusion of certain social groups and the importance of soap operas for the tourism sector.