Internet, transmedia and participatory audience in the world of open brazilian TV stations

Abstract

The consolidation of the internet and new mediatic platforms enabled the emerging of distinctive channels for the consumptions of entertainment products. Under this point of view, this paper’s purpose is to identify how the transmediatic communication platforms influence on the behavior of the audience and the open Brazilian TV channels. For that, qualitative analyses were performed on the internet user’s influence on the content of Reality Shows Master Chef and SuperStar, transmitted by the open Brazilian TV stations Globo and Bandeirantes, and on TV Globo’s strategies on creating, producing and screening of the TV series Supermax. Studies show that the TV stations seek to expand their contents to different platforms and take into consideration the connected audience’s activity, however, the participation of the viewer is not yet capable of interfering in all the production processes.