Image convocation mechanisms in the cover of Realidade magazine: justapositions and the jointing of a new consumer place in the narrative

Abstract

From a study that maps image composition strategies in Brazilian magazines throughout the twentieth century, the objective of this article is to expose some of the convocation mechanism for consumption in the covers of Realidade magazine, in contrast to those used by the main Brazilian publications of the previous period, such as Revista da Semana and O Cruzeiro. Juxtaposition, in Realidade magazine, is structured as the main compositional strategy used in most of the covers. This implies in the articulation of a convocation mechanism that constructs a new place for the reader in the image: instead of imagining it as an entity that projects its aspirational fantasies into exemplary figures, as in the previous period, Realidade convoke it from an invitation to the decipherment of a connoted sense, explaining the processes of implied in the image making and its signic arbitrariness.