Dilma Rousseff's (PT) pronouncements in the worker's day in the years of 2014 and 2015: memoirs and silences in the process of construction of image

Abstract

This article discusses the relationship between political capital and media visibility based on the analysis of the communication strategies of ex-President Dilma Rousseff (PT) in its pronouncements on Labor Day. The speeches made in 2014 on the National Radio and Television Network (CNRT) and the statements posted on social networks on 2015 were taken as cutbacks. Due to the low popularity of PT in this second moment, the speech was transmitted only on the Internet, avoiding overexposure in the mass media. As a result, the government intended to avoid a possible wave of manifestations similar to those that occurred in the CNRT statement on 2015 March 8, in the International Women's Day, when the first "panelaços" took place. Based on the French Discourse Analysis, we sought to understand, in a comparative perspective, the discursive mechanisms that emerged in the speeches of the president in the two moments.