Aestheticization of Merchandise: construction and consumption of the female body and beauty in the media society

Authors

  • Maria Joana Casagrande Soares-Correia Universidade Paulista, São Paulo, SP

DOI:

https://doi.org/10.5902/2175497721497

Keywords:

Body and beauty. Symbolic consumption. Media society.

Abstract

This paper aims to discuss, from the media society, the process of transformation of body and beauty in goods. Body and beauty then acquire the status of objects, making them capable of being inserted in an economic system, invested value, desire reasons and therefore consumed. The discussion here is made of bibliographic and addressed on different consumer approaches (BACCEGA, 2008; BAUDRILLARD, 2010; BARBOSA, CAMPBELL, 2006); the capitalist production system, production and aesthetics of goods and their different values (ANDRADE, 2007; BAUDRILLARD, 2010; HAUG, 1997); centrality of body and beauty in contemporary culture, in the media bias (GOLDENBERG, 2007; GOLDENBERG, RAMOS, 2007; NOVAES, 2011; SIBILIA, 2005; SOARES-CORREIA, 2015).

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Author Biography

Maria Joana Casagrande Soares-Correia, Universidade Paulista, São Paulo, SP

Doutoranda em Comunicação, pela Universidade Paulista. Mestra em Comunicação pela Universidade Estadual de Londrina. Jornalista e Psicóloga. Docente de cursos de Comunicação e Administração.

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Published

2018-09-12

How to Cite

Soares-Correia, M. J. C. (2018). Aestheticization of Merchandise: construction and consumption of the female body and beauty in the media society. Animus.Inter-American Journal of Media Communication, 17(34). https://doi.org/10.5902/2175497721497

Issue

Vol. 17 No. 34 (2018)

Section

Free Articles

License

The authors of texts approved by the referees of Animus - Inter-American Journal of Media Communication automatically concede, and without any charge, the right to the first publication of the submitted material.