What the mission statements of Rio Grande do Sul cooperatives tell us?
DOI:
https://doi.org/10.5902/2359043244104Keywords:
mission, cooperatives, qualityAbstract
This research aimed to identify which are the most used words in the mission statements of cooperatives operating in the state of Rio Grande do Sul. This is a descriptive study of a qualitative nature. For this, we used the websites of cooperatives registered in the Ocergs-Sescoop/RS System. After a detailed verification, we identified 162 cooperatives (37% of the researched population) able to compose the study sample. As a result, it was found that the most widely used (in the infinitive) verbs to initiate the mission statements are promote, generate, and offer (verified in 34 statements) and that the most cited words are quality, development and services (with 38, 35 and 30 occurrences, respectively). Still in relation to the word quality, it was possible to identify its use in two different contexts: first, related to the provision of high-level products/services, and second, related to concern for stakeholder well-being (quality of life).
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