Cooperativismo de plataforma: uma proposta de tipologia organizacional

Autores

DOI:

https://doi.org/10.5902/2359043285881

Palavras-chave:

Plataformas Digitais, Cooperativismo de Plataforma, Organizações Parciais, Economia Compartilhada

Resumo

O cooperativismo de plataforma tem sido considerado uma alternativa a economia de plataforma controladas por big techs. Estas plataformas têm, a priori, impactos socioeconômicos mais benéficos e solidários pois envolvem modelos de gestão mais democráticos, equânimes e participativos. Contudo, a literatura existente avalia estas plataformas como instâncias de um fenómeno homogéneo específico. Este artigo propõe a existência de diferentes tipos de plataformas digitais cooperativas suportadas pela teoria das organizações parciais, utilizando uma tipologia organizada em quatro quadrantes. Para estruturar esse mapeamento, consolidamos as definições e os principais elementos do conceito de organizações parciais, ilustrando a proposta com casos exemplificativos. O estudo contribui para o campo da gestão organizacional, das plataformas digitais e das organizações cooperativas, abrindo novas perspectivas de estudo e desvendando a existência de uma grande variedade de modelos de plataformas digitais cooperativas. A tipologia também estimula futuros estudos empíricos para verificar a relevância do mapeamento proposto.

Downloads

Não há dados estatísticos.

Biografia do Autor

Alexandre Borba da Silveira, Instituto Federal de Educação, Ciência e Tecnologia do Rio Grande do Sul

Doutor em Administração, Professor Substituto do Instituto Federal do Rio Grande Do Sul Campus Viamão e Pós-doutorando em administração Programa de Pós-Graduação em Administração da Universidade Federal do Paraná.

Douglas Wegner, Fundação Dom Cabral

Doutor em Administração, Professor Titular do Mestrado Profissional da Fundação Dom Cabral.

Referências

ACQUIER, Aurélien; CARBONE, Valentina; MASSÉ, David. How to create value (s) in the sharing economy: Business models, scalability, and sustainability. Technology Innovation Management Review, v. 9, n. 2, 2019.

AHRNE, Göran; BRUNSSON, Nils. Organization outside organizations: The significance of partial organization. Organization, v. 18, n. 1, p. 83-104, 2011.

AHRNE, Göran; ASPERS, Patrik; BRUNSSON, Nils. The organization of markets. Organization Studies, v. 36, n. 1, p. 7-27, 2015.

ALDRICH, H.E. The democratization of entrepreneurship? Hackers, makerspaces, and crowdfunding [Conference Presentation]. In: ACADEMY OF MANAGEMENT. Annual Meeting [...] Philadelphia, PA, USA, 2014. http://dx.doi.org/10.13140/2.1.1371.6162

BARDHI, Fleura; ECKHARDT, Giana M. Access-based consumption: The case of car sharing. Journal of consumer research, v. 39, n. 4, p. 881-898, 2012.

BAJDE, Domen; GOLF-PAPEZ, Maja; CULIBERG, Barbara. The cultural underpinnings of platformization: How social movement organizations helped form the category of the sharing economy. Marketing Theory, p. 14705931231201781, 2023.

BOR, Sanne; LAAMANEN, Mikko; HOND, Frank den. The dilemma of organization in social movement initiatives. Organization outside organizations: The abundance of partial organization in social life, 2019.

BOOTZ, Jean-Philippe et al. Possible changes of Industry 4.0 in 2030 in the face of uberization: Results of a participatory and systemic foresight study. Technological Forecasting and Social Change, v. 184, p. 121962, 2022

BUNDERS, D. J., et al. The feasibility of platform cooperatives in the gig economy. J Co-operative Org Manage, Helsinki, v. 10, n. 1, p. 100167, 2021. http://dx.doi.org/10.1016/j.jcom.2022.100167

BUNDERS, Damion Jonathan et al. The feasibility of platform cooperatives in the gig economy. Journal of Co-operative Organization and Management, v. 10, n. 1, p. 100167, 2022.

COMO, E., MATHIS, A., TOGNETTI, M., & RAPISARDI, A. COOPERATIVE PLATFORMS IN A EUROPEAN LANDSCAPE: AN EXPLORATORY STUDY: AN EXPLORATORY STUDY. In ISIRC CONFERENCE, GLASGOW 35, September 12, 2016.

DA SILVEIRA, A.B., et al. Flattening relations in the sharing economy: A framework to analyze users, digital platforms, and providers. In: ERTZ, M. (Org.). Handbook of Research on the Platform Economy and the Evolution of E-Commerce. IGI Global, p. 26-51, 2022a.

DA SILVEIRA, Alexandre Borba; LEVRINI, Gabriel Roberto Dellacasa; ERTZ, Myriam. How digital platforms materialize sustainable collaborative consumption: a Brazilian and Canadian bike-sharing case study. Journal of International Consumer Marketing, v. 34, n. 1, p. 51-71, 2022b.

DE REUVER, M., et al. The digital platform: a research agenda. J Info Tech, Bilbao, v. 33, n. 2, p. 124-135, 2018. http://dx.doi.org/10.1057/s41265-016-0033-3

DE VAUJANY, Francois-Xavier; LECLERCQ-VANDELANNOITTE, Aurélie; HOLT, Robin. Communities versus platforms: The paradox in the body of the collaborative economy. Journal of Management Inquiry, v. 29, n. 4, p. 450-467, 2020.

DUNN, Michael. Making gigs work: digital platforms, job quality and worker motivations. New Technology, Work and Employment, v. 35, n. 2, p. 232-249, 2020.

ECKHARDT, Giana M. et al. Marketing in the sharing economy. Journal of Marketing, v. 83, n. 5, p. 5-27, 2019.

ERTZ, Myriam. Collaborative consumption, a buzzword that has gone conceptual: Three shades of the sharing economy. Oikonomics, v. 14, n. 14, p. 1-14, 2020.

ERTZ, M.; BOILY, É. The rise of the digital economy: Thoughts on blockchain technology and cryptocurrencies for the collaborative economy. Int J Innov Studies, v. 3, n. 4, p. 84-93, 2019. http://dx.doi.org/10.1016/j.ijis.2019.12.002

EVANS, David S.; HAGIU, Andrei; SCHMALENSEE, Richard. Invisible engines: How software platforms drive innovation and transform industries. The MIT Press, 2008.

FALCÓN-PÉREZ, C. E., FUENTES-PERDOMO, J. Mejorando el bienestar de la sociedad a través del cooperativismo de plataforma. Ciriec–Esp Rev Econ Publ Soc Coop, v. 95, p. 161-190, 2019. http://dx.doi.org/10.7203/CIRIEC-E.95.12655

FORAMITTI, J., et al. Transition within a transition: how cooperative platforms want to change the sharing economy. Sustain Sci, v. 15, p. 1185–1197, 2020. http://dx.doi.org/10.1007/s11625-020-00804-y

FRENKEN, Koen. Political economies and environmental futures for the sharing economy. Philosophical Transactions of the Royal Society A: Mathematical, Physical and Engineering Sciences, v. 375, n. 2095, p. 20160367, 2017.

FRENKEN, Koen; SCHOR, Juliet. Putting the sharing economy into perspective. In: A research agenda for sustainable consumption governance. Edward Elgar Publishing, 2019. p. 121-135.

FRENKEN, Koen et al. An institutional logics perspective on the gig economy. In: Theorizing the sharing economy: Variety and trajectories of new forms of organizing. Emerald Publishing Limited, 2020. p. 83-105.

FUSTER MORELL, Mayo; ESPELT, Ricard; RENAU CANO, Melissa. Sustainable platform economy: Connections with the sustainable development goals. Sustainability, v. 12, n. 18, p. 7640, 2020.

FUSTER MORELL, Mayo; ESPELT, Ricard; RENAU CANO, Melissa. Cooperativismo de plataforma: Análisis de las cualidades democráticas del cooperativismo como alternativa económica en entornos digitales. 2021.

HAUG, Christoph. Organizing spaces: Meeting arenas as a social movement infrastructure between organization, network, and institution. Organization Studies, v. 34, n. 5-6, p. 705-732, 2013.

HELBERGER, Natali; PIERSON, Jo; POELL, Thomas. Governing online platforms: From contested to cooperative responsibility. The information society, v. 34, n. 1, p. 1-14, 2018.

INTERNATIONAL COOPERATIVE ALLIANCE (ICA) Cooperative identity, values & principles. 2016. Available from: https://www.ica.coop/en/cooperatives/cooperative-identity. Accessed: 15 May 2021.

ILO. SOCIAL AND SOLIDARITY ECONOMY, 2022. Available from: https://www.ilo.org/global/topics/cooperatives/sse/lang--en/index.htm Accessed: 15 May 2021.

KIRCHNER, Stefan; SCHÜßLER, Elke. The organization of digital marketplaces: Unmasking the role of internet platforms in the sharing economy. Organization outside organization, p. 131-154, 2019.

LOZANO-PAREDES, Luis H. Emergent Transportation “Platforms” in Latin America: Online Communities and Their Governance Models. Frontiers in Human Dynamics, v. 3, p. 628556, 2021.

MAIR, Johanna; REISCHAUER, Georg. Capturing the dynamics of the sharing economy: Institutional research on the plural forms and practices of sharing economy organizations. Technological Forecasting and Social Change, v. 125, p. 11-20, 2017.

MANNAN, Morshed; PEK, Simon. Platform cooperatives and the dilemmas of platform worker‐member participation. New technology, work and employment, 2023.

MARTIN, Chris J. The sharing economy: A pathway to sustainability or a nightmarish form of neoliberal capitalism?. Ecological economics, v. 121, p. 149-159, 2016.

MARTIN, C.J., et al. Democratising platform governance in the sharing economy: An analytical framework and initial empirical insights. J Clean Product, v. 166, p. 1395-1406, 2017. http://dx.doi.org/10.1016/j.jclepro.2017.08.123

MEANS, Benjamin; SEINER, Joseph A. Navigating the Uber economy. UCDL Rev., v. 49, p. 1511, 2015.

MUÑOZ, Pablo; COHEN, Boyd. Mapping out the sharing economy: A configurational approach to sharing business modeling. Technological forecasting and social change, v. 125, p. 21-37, 2017.

MURILLO, David; BUCKLAND, Heloise; VAL, Esther. When the sharing economy becomes neoliberalism on steroids: Unravelling the controversies. Technological Forecasting and Social Change, v. 125, p. 66-76, 2017.

NETTER, Sarah; PEDERSEN, Esben Rahbek Gjerdrum; LÜDEKE-FREUND, Florian. Sharing economy revisited: Towards a new framework for understanding sharing models. Journal of cleaner production, v. 221, p. 224-233, 2019.

NORTH, Douglass C. Institutions. Journal of economic perspectives, v. 5, n. 1, p. 97-112, 1991.

PARKER, Geoffrey G.; VAN ALSTYNE, Marshall W.; CHOUDARY, Sangeet Paul. Platform revolution: How networked markets are transforming the economy and how to make them work for you. WW Norton & Company, 2016.

PAPADIMITROPOULOS, Evangelos. Platform capitalism, platform cooperativism, and the commons. Rethinking Marxism, v. 33, n. 2, p. 246-262, 2021.

PETRUZZI, Marina A.; MARQUES, Catarina; SHEPPARD, Valerie. TO SHARE OR TO EXCHANGE: An analysis of the sharing economy characteristics of Airbnb and Fairbnb. coop. International Journal of Hospitality Management, v. 92, p. 102724, 2021.

RÄISÄNEN, J., et al. Building Trust in the Sharing Economy: Current Approaches and Future Considerations. J Clean Product, v. 279, n. 37, p. 123724, 2020. http://dx.doi.org/10.1016/j.jclepro.2020.123724

RASCHE, Andreas; DE BAKKER, Frank GA; MOON, Jeremy. Complete and partial organizing for corporate social responsibility. Journal of business ethics, v. 115, p. 651-663, 2013.

REISCHAUER, Georg; MAIR, Johanna. Platform organizing in the new digital economy: Revisiting online communities and strategic responses. In: Toward Permeable Boundaries of Organizations? Emerald Publishing Limited, 2018. p. 113-135.

REUTER, Emmanuelle. Hybrid business models in the sharing economy: The role of business model design for managing the environmental paradox. Business Strategy and the Environment, v. 31, n. 2, p. 603-618, 2022.

RIPESS. Global vision for a social solidarity economy: Convergences and differences in concepts, definitions, and frameworks, 2015 http://www.ripess.org/wp-content/uploads/2017/08/RIPESS_Vision-Global_EN.pdf

RITTER, Martin; SCHANZ, Heiner. The sharing economy: A comprehensive business model framework. Journal of cleaner production, v. 213, p. 320-331, 2019.

SANDOVAL, M. Entrepreneurial activism? Platform cooperativism between subversion and co-optation. Crit Sociology, v. 46, n. 6, p. 801-817, 2020. http://dx.doi.org/10.1177/0896920519870577

SCHNEIDER, N. An Internet of ownership: Democratic design for the online economy. Sociologic Rev, v. 66, n. 2, p. 320-340, 2018. http://dx.doi.org/10.1177/0038026118758533

SCHOLZ, T. Platform cooperativism. Challenging the corporate sharing economy. New York (USA): Rosa Luxemburg Foundation, 2016.

SCHOLZ, T.; SCHNEIDER, N. Ours to Hack and Own: The Rise of Platform Cooperatives. New York (USA): OR Books, 2020.

SCHOR, J. After the Gig: How the Sharing Economy Got Hijacked and How to Win It Back. California (USA): University of California Press, 2020.

SILVA, Lucas Falcão; MORELLO, Thiago. Is there a trade-off between efficiency and cooperativism? Evidence from Brazilian worker cooperatives. Journal of Co-operative Organization and Management, v. 9, n. 2, p. 100136, 2021.

SOBOLEV, Alexander V. et al. Cooperative Platforms: The Practice of Digital Participation. In: Challenges of the Modern Economy: Digital Technologies, Problems, and Focus Areas of the Sustainable Development of Country and Regions. Cham: Springer International Publishing, 2023. p. 381-383.

SOLEL, Yifat. If uber were a cooperative: a democratically biased analysis of platform economy. The Law & Ethics of Human Rights, v. 13, n. 2, p. 239-262, 2019.

SYDOW, Jörg. The inter-firm network as partial organization? Organization outside Organizations: The Abundance of Partial Organization in Social Life, v. 191, 2019.

TÄUSCHER, Karl; LAUDIEN, Sven M. Understanding platform business models: A mixed methods study of marketplaces. European management journal, v. 36, n. 3, p. 319-329, 2018.

TIWANA, Amrit. Evolutionary competition in platform ecosystems. Information Systems Research, v. 26, n. 2, p. 266-281, 2015.

VALLAS, Steven; SCHOR, Juliet B. What do platforms do? Understanding the gig economy. Annual Review of Sociology, v. 46, p. 273-294, 2020.

VASKELAINEN, Taneli; PISCICELLI, Laura. Online and offline communities in the sharing economy. Sustainability, v. 10, n. 8, p. 2927, 2018.

WILLIAMSON, Oliver E. The new institutional economics: taking stock, looking ahead. Journal of economic literature, v. 38, n. 3, p. 595-613, 2000.

ZHANG, Mo et al. Terminator or accelerator? Lessons from the peer-to-peer accommodation hosts in China in responses to COVID-19. International Journal of Hospitality Management, v. 92, p. 102760, 2021.

ZHU, Jiang; MARJANOVIC, Olivera. A different kind of sharing economy: A literature review of platform cooperatives. 2021.

Downloads

Publicado

2024-09-17

Como Citar

Silveira, A. B. da, & Wegner, D. (2024). Cooperativismo de plataforma: uma proposta de tipologia organizacional. Revista De Gestão E Organizações Cooperativas, 11, e85881. https://doi.org/10.5902/2359043285881

Edição

Seção

Gestão e Governança