A consciência ecológica e as atitudes de consumo de status
DOI :
https://doi.org/10.5902/2236117015778Mots-clés :
Consumo de status, Consciência ecológica, Survey.Résumé
Uma questão recorrente nos estudos que tentam identificar o perfil do consumidor é a ausência de relação entre consciência ecológica e o comportamento de consumo de status. Nesta perspectiva, este estudo visa analisar a consciência ecológica e a propensão ao consumo de status. A pesquisa partiu de uma abordagem quantitativa e descritiva, operacionalizada por meio de uma survey com 253 internautas dos Estados de Santa Catarina e do Rio Grande do Sul. Os resultados mostram que os entrevistados, de uma forma geral, têm alto grau de consciência ecológica, mostrando-se, contudo, pouco propensos ao consumo de status. Infere-se, a partir do pressuposto do trabalho, que ambos comportamentos não são complementares, sendo que quanto maior a consciência ecológica do indivíduo menor a sua propensão ao consumo de status.
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