“SAY WHAT CONSUME I’LL TELL YOU WHO YOU ARE”: FACTORS THAT INFLUENCE THE CONSUMPTION PATTERN AND THAT SHAPE THE PROFILE OF THE CURRENT CONSUMER

Sílvia Naiara de Souza Borba

Abstract


The emphasis directed to food in the last decades has motivated measures and transformations in this field, including focusing on consumer positioning. The objective of this theoretical essay is to identify some factors that influence the changing patterns of consumption, mainly in the search for alternative foods. At first, most are addressed factors related to technological advances in production practices and their health implications. The second part goes on the merit of “embeddedness”, understanding the dynamics of recovery of products and connecting them to the place of origin and quality attributes. The final factor relates the change in consumption patterns to a society that values your satisfaction and consumerism is a way to renew their identity. After the rescue of these factors, it is concluded that there is a need to investigate consumers of differentiated products produced in rural areas, since from this point some policies of government support to small farmers can be reformulated or maybe implemented in accordance with the characteristic of certain locations and demands.

Keywords


Consumer, consumption pattern, “embeddedness”, health.

References


BAUMAN, Z. Vida para consumo: a transformação das pessoas em mercadoria. Tradução: Carlos Alberto Medeiros. Rio de Janeiro: Zahar, 2008.

BECK, U. Politics Of Risk Society. In: Franklin, Jane (Org.). The Politics Of The Risk Society. Cambridge: Polity Press, 1998.

CUGINI, P. Identidade, afetividade e as mudanças relacionais na modernidade líquida na Teoria de Zygmunt Bauman. Diálogos possíveis. Bahia, jan./jun. 2008.

FORTES, I. A psicanálise face ao hedonismo contemporâneo. Mal-estar e subjetividade. Fortaleza, v. 9, n. 4, 2009.

GOODMAN, D. The quality ‘turn’ and alternative food practices: reflections and agenda. Journal of Rural Studies, v. 19, p.1-7, 2003.

GIDDENS, A. “A vida em uma sociedade pós-tradicional”, In: BECK, Ulrich; GIDDENS, Anthony; LASH, Scott. (Orgs). Modernização reflexiva, São Paulo: Ed. da Unesp, 1997.

GUIVANT, J. Reflexividade na sociedade de risco: conflitos entre leigos e peritos sobre os agrotóxicos. In: HERCULANO, Selene. (Org.). Qualidade de vida e riscos ambientais. Niterói: Editora da UFF, 2000.

GUIVANT, J. Parâmetros teóricos para a análise da difusão e adoção de uma agricultura sustentável. In: VIEIRA, P.F.; MAIMON, D. (Org.). As ciências sociais e a questão ambiental rumo a interdisciplinariedade. Belém do Pará: Aped Editora/Naea, 1993.

GUIVANT, J. Os supermercados na oferta de alimentos orgânicos: apelando ao estilo de vida ego-trip. Ambiente & Sociedade, v. 6, n. 2, 2003.

ILBERY, B. et al. Product, process and place an examination of food marketing and labelling schemes in Europe and North America. European Urban and Regional Studies, v.12, p.116–132, 2005.

ILBERY, B.; KNEAFSEY, M. Producer constructions of quality in regional speciality food production: a case study from south west England. Journal of Rural Studies, n. 16, p. 217-230, 2000.

LAURENT, F. Palestrante. Formas de desenvolvimento da agricultura e a alimentação: da escala internacional à escala local. 2013. Palestra realizada no Programa de Pós-Graduação em Desenvolvimento Rural/PGDR/UFRGS, Porto Alegre, 14 ago. 2013.

MIELE, M. Consumption culture: the case of food. In: CLOKE, P.; MARSDEN, T.; MOONEY, P.H. Handbook of Rural Studies. 2006.

PORTILHO, F.; CASTANEDA, M.; CASTRO, I.R.R. A alimentação no contexto contemporâneo: consumo, ação política e sustentabilidade. Ciência & Saúde Coletiva. v.16, n. 1, p. 99-106, 2011.

WISKERKE, J.S.C. On places lost and places regained: reflections on the alternative food geography and sustainable regional development. International Planning Studies, 2010.




DOI: https://doi.org/10.5902/2236117013069



DEAR AUTHORS,

PLEASE, CHECK CAREFULLY BEFORE YOUR SUBMISSION:

- IF ALL AUTHORS "METADATA" (ORCID, LINK TO LATTES, SHORT BIOGRAPHY, AFFILIATION) WERE ADDED,

- THE CORRECT IDIOM YOUR SECTION,

- IF THE HIGHLIGHTS WERE ADDED,

- IF THE GRAPHIC ABSTRACTS WAS ADDED,

- IF THE REVIEWERS INDICATION WAS DONE,

- IF THE REFERENCES FORMAT ARE CORRECT(ABNT)

- IF THE RESOLUTION YOUR FIGURES (600 DPI) ARE SUITABLE

*******************************

PREZADOS AUTORES,

POR FAVOR, VERIFIQUE ATENTAMENTE ANTES DA SUBMISSÃO: 
- SE OS METADADOS (ORCID, LINK PRO LATTES, CURTA BIOGRAFIA E AFILIAÇÃO) DE "TODOS" OS AUTORES FORAM ADICIONADOS, 
- IDIOMA, 
- SE OS HIGHLIHTS FORAM ADICIONADOS, 
- SE O GRAPHICAL ABSTRACT FOI ADICIONADO, 
- SE A INDICAÇÃO DOS REVISORES FOI FEITA, 
- SE O FORMATO DAS REFERÊNCIAS ESTÁ ADEQUADO (ABNT) 
- SE A RESOLUÇÃO SUAS FIGURAS (600 DPI) ESTÁ ADEQUADA.

 

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

 

**************************************************

WE ARE ON FACEBOOK! (You are our guest!)

 

Digital Object Identifier (DOI): 10.5902/22361170

Contact: reget.ufsm@gmail.com

...................................................................................


Accesses since 19/06/2012

...................................................................................

Sponsors: