Spirals of knowledge in geographical indications: the brazilian wine sector case
DOI :
https://doi.org/10.5902/1983465986655Mots-clés :
Geographical indication, Knowledge management, Wine sectorRésumé
Purpose: This paper aims to verify how the construction of spirals of knowledge of geographical indications occurs in the Brazilian wine sector and to identify the conversion of the knowledge of Geographical Indication (GI) from tacit to explicit according to the SECI model (the epistemological spiral). Additionaly, to identify how the ontology spiral occurs in the opinion of government agencies, associations and managers of wineries.
Design/Methodology/Approach: This research was qualitative and exploratory.The study was delimited to the Brazilian wine sector. All interviews were conducted in person. Twenty interviews with interest groups: government agencies (5 interviews), associations (5 interviews) and managers of wineries (10 interviews).
Purpose: This paper aims to verify how the construction of spirals of knowledge of geographical indications occurs in the Brazilian wine sector and to identify the conversion of the knowledge of Geographical Indication (GI) from tacit to explicit according to the SECI model (the epistemological spiral). Additionally, to identify how the ontology spiral occurs in the opinion of government agencies, associations, and managers of wineries.
Design/Methodology/Approach: This research was qualitative and exploratory. The study was delimited to the Brazilian wine sector. All interviews were conducted in person. There were twenty interviews with interest groups: government agencies (5 interviews), associations (5 interviews), and managers of wineries (10 interviews).
Findings: The Epistemological Spiral is constructed at the individual, group, and organization levels, within the wineries, converting tacit to explicit knowledge according to the SECI model. The Ontology Spiral is completed with the inter-organizational level that, in the case of Geographical Indications, is formed by the Associations. The Ontology spiral is produced in the context of GIs, and the wineries have the generation of knowledge in each one of them and, at the same time, interact within the Associations and form a representative body of GIs.
Originality: Within the GIs, there is the generation of knowledge, which is shared between the coopetitors. Knowledge Management of Geographical Indication emerges, and the block that forms the body of the association produces knowledge that adds experiences and strengths of each individual, group and organization, culminating in the dissemination of superior knowledge.
Originality: Within the GIs, there is the generation of knowledge, which is shared between the coopetitors. Knowledge Management of Geographical Indication emerges and the block that forms the body of the association produces knowledge that adds experiences and strengths of each individual, group, organization, culminating in a dissemination of knowledge superior.
Téléchargements
Références
Baldé, M. (2018). “SECI driven creativity: the role of team trust and intrinsic motivation”, Journal of Knowledge Management, 22(8), 1688-1711. DOI: https://doi.org/10.1108/JKM-06-2017-0241
Bandera, C., Keshtkar, F., Bartolacci, M. R., Neerudu, S. and Passerini, K. (2017), “Knowledge management and the entrepreneur: Insights from Ikujiro Nonaka's Dynamic Knowledge Creation model (SECI)”, International Journal of Innovation Studies, 1, 163-174. DOI: https://doi.org/10.1016/j.ijis.2017.10.005
Barbosa, P. M. S., Peralta, P. P. and Fernandes, L. R. R. M. V. (2013).“Encontros e desencontros entre indicações geográficas, marcas de certificação e marcas coletivas” In: LAGE, C. L., WINTER, E. e BARBOSA, P. M. S. (Org.) As diversas faces da propriedade intelectual. Rio de Janeiro: EdUERJ.
Barbosa, P. M. S. (2015). Marcas, Indicações Geográficas, selos e
certificações de rastreabilidade em busca da certeza da origem e do conteúdo: o caso do
café da Região do Cerrado Mineiro. (Tese de Doutoramento) Universidade Federal do Rio de Janeiro: Rio de Janeiro.
Barney, J. B. (1991). “Firm Resources and Sustained Competitive Advantage”, Journal of Management, 17(1), 99-120. DOI: https://doi.org/10.1177/014920639101700108
Barney, J. B., Ketchen, D. J. and Wright, M. (2011). “The Future of Resource-Based Theory: Revitalization or Decline?” Journal of Management. 37(5), 1299-1315. DOI: https://doi.org/10.1177/0149206310391805
Bruch, K. L., Vieira, A. C. P. and Barbosa, P. M. S. (2014). “A comparative analysis on a differentiation perspectives between collective trademarks and geographical indications in the Brazilian wine sector” In: 37th OIV Congress, Argentina.
Bardin, L. (2011). Análise de conteúdo. São Paulo: Edições 70.
Bartolacci, C., Cristalli, C., Isidori, D. and Niccolini, F. (2016) “Ba virtual and inter-organizational evolution: a case study from a EU research project”, Journal of Knowledge Management. 20(4), 793-811. DOI: https://doi.org/10.1108/JKM-09-2015-0342
Bauer, M. W. and Gaskell, G. (2005). Pesquisa qualitativa com texto, imagem e som. um manual prático. Petrópolis: Vozes.
Bennett, Roger. (2011) ““Ba” as a determinant of salesforce effectiveness: an empirical assessment of the applicability of the Nonaka-
Takeuchi model to the management of the selling function”, Marketing Intelligence & Planning, 19(3), 188- 199.
Castro, V. A and Giraldi, J. M. E. (2018) “Shared brands and sustainable competitive advantage in Brazilian wine sector”, International Journal of Wines Business Research, 30(2), 243-259. DOI: https://doi.org/10.1108/IJWBR-04-2017-0019
Castro, V. A, Giraldi, J. M. E and Oliveira, J. H. C. (2018). “Construction and operationalization of sectorial brands: The case of the Brazilian winemaking sector from the perspective of different stakeholders.” Wine Economics and Policy, 7(2), 153-164. DOI: https://doi.org/10.1016/j.wep.2018.10.001
Cazurra, A. C. and Un, Annique. (2015). “Country-of-Origin, Government- and Consumer-Based Advantage & Disadvantage of Foreignness, and FDI”. In:75th Academy of Management Annual Meeting, Vancouver. DOI: https://doi.org/10.5465/ambpp.2015.15760abstract
Chergui, W., Zidat, S. and Marir, F. (2018), “An approach to the acquisition of tacit knowledge based on na ontological model”, Journal of King Saud University – Computer and Information Sciences, 3.
Cooper, D. R. and Schindler, P. S. (2003). Metodologia de Pesquisa em Administração. Porto Alegre: Bookman.
Fishman, A., Finkelstein, I., Simhon, A. and Yacouel, N. (2018) “Collective brands”, International Journal of Industrial Organization, 59, DOI: https://doi.org/10.1016/j.ijindorg.2018.03.002
–339.
Gast, J., Gundolf, K., Harms, R. and Collado, E. M. (2019) “Knowledge management and coopetition: How do cooperating competitors balance the needs to share and protect their knowledge?”, Industrial Marketing Management, 77, 65–74. DOI: https://doi.org/10.1016/j.indmarman.2018.12.007
Hakala, U., Lemmetyinen, A. and Kantola, S. (2013), “Country image as a nation-branding tool”, Marketing Intelligence and Planning. 31(5), 538-556. DOI: https://doi.org/10.1108/MIP-04-2013-0060
Ibravin – Instituto Brasileiro do Vinho. (2020). Retrieved from: https://www.ibravin.org.br/Dados-Estatisticos.
Krahe, J.A.E., Lalley, C. and Solomons, N. M. (2014) “Beyond Survival: Fostering Growth and Innovation in Doctoral Study – A Concept Analysis of the Ba Space”, International Journal of Nursing Education Scholarship, 11(1), 11-18. DOI: https://doi.org/10.1515/ijnes-2013-0020
Lai, Yung-Lung, Hsu, Maw-Shin, Lin, Feng-Jyh, Chen, Yi-Min and Lin, Yi-Hsin. (2014), “The effects of industry cluster knowledge management on innovation performance”, Journal of Business Research, 67(5). DOI: https://doi.org/10.1016/j.jbusres.2013.11.036
López-Bayón, S., González-Díaz, M., Solís-Rodríguez, VOL. and Fernández-Barcala, M. (2018). “Governance decisions in the supply chain and quality performance: The synergistic effect of geographical indications and ownership structure”, International Journal of Production Economics, 197, 1-12. DOI: https://doi.org/10.1016/j.ijpe.2017.12.022
Marco-Lajara, B., Seva-Larrosa, P., Martinez-Falcó, J., García-Lillo, F. (2022). “Wine clusters and Protected Designations of Origin (PDOs) in Spain: an exploratory analysis”, Journal of Wine Research, 33(3). DOI: https://doi.org/10.1080/09571264.2022.2110051
Maritan, C. A. and Peteraf, M. A. (2011), “Building a bridge between resource acquisition and resource accumulation”, Journal of Management, Special Issue: Twenty years of Resouce-based Theory, 37(5). DOI: https://doi.org/10.1177/0149206310387675
Melewar, T. C., and Skinner, H. (2020). Territorial brand management: Beer, authenticity, and sense of place. Journal of Business Research, 116(March), 680–689. DOI: https://doi.org/10.1016/j.jbusres.2018.03.038
Nonaka, I. and Takeuchi, H. (1995), The knowledge creation company: how Japanese companies create the dynamics of innovation. New York: Oxford University Press. DOI: https://doi.org/10.1093/oso/9780195092691.001.0001
Nonaka, I and Konno, N. (1998), “The concept of “Ba”: building a foundation for knowledge creation”, California Management Review. 40(3), 40-54. DOI: https://doi.org/10.2307/41165942
Nonaka, I, Toyama, R and Konno, N. (2000), “SECI, Ba and leadership: a unified model of dynamic knowledge creation”, Long Range Planning, 33(1), 5-34. DOI: https://doi.org/10.1016/S0024-6301(99)00115-6
Nonaka, I and Toyama, R. (2003), “The knowledge-creating theory revisited: knowledge creation as a synthesizing process” Knowledge Management Research & Practice. 1(1), 2-10. DOI: https://doi.org/10.1057/palgrave.kmrp.8500001
Nonaka, I and Takeuchi, H. (2005), “The theory of the knowledge-creating firm: subjectivity, objectivity and synthesys”, Industrial and Corporate Change, 14(3), 419-436. DOI: https://doi.org/10.1093/icc/dth058
Nonaka, I. and von Krogh, G. (2009), “Tacit knowledge and knowledge conversion: controversy and advancement in organizational knowledge creation theory”, Organization Science, 20(3), 635-652. DOI: https://doi.org/10.1287/orsc.1080.0412
Nonaka, I., Kodama, M., Hirosi, A. and Kohlbacher, F. (2014). “Dynamic fractal organizations for promoting knowledge-based transformation – A new paradigm for organizational theory”, European Management Journal, 32(1), 137-146. DOI: https://doi.org/10.1016/j.emj.2013.02.003
Oliva, F., Semensato, B., Prioste, D., Winandy, E., Bution, J., Couto, M., Bottacin, M., Mac Lennan, M., Teberga, P., Santos, R., Singh, S., Da Silva, S. and Massaini, S. (2019), “Innovation in the main Brazilian business sectors: characteristics, types and comparison of DOI: https://doi.org/10.1108/JKM-03-2018-0159
innovation”, Journal of Knowledge Management, 23(1), 135-175.
Richards, I., Foster, D. and Morgan, R. (1998), “Brand Knowledge Management: Growing Brand Equity”, Journal of Knowledge Management, 2(1). DOI: https://doi.org/10.1108/13673279810800762
Roselli, L., Giannoccaro, G., Carlucci, D. and De Gennaro, B. (2018), “EU quality labels in the Italian olive oil market: how much overlap is there between geographical indication and organic production?”, Journal of Food Products Marketing. 24(6), 784-801. DOI: https://doi.org/10.1080/10454446.2017.1413473
Roth, K. P. and Diamantopoulos, A. (2009), “Advancing the country image construct”, Journal of Business Research. 62, 726-740. DOI: https://doi.org/10.1016/j.jbusres.2008.05.014
Rubini, L., Motta, L. and Di Tommaso, M.R. (2013), “Quality-based excellence and product-country image: case studies on Italy and DOI: https://doi.org/10.1108/13683041311329429
China in the beverage sector”, Measuring Business Excellence, 17(2), 35-47.
Scopus. (2023). Disponível em https://www.scopus.com/search/form.uri?display=basic#basic
Sampieri, R. H., Collado, C. F. and Lucio, P. B. (2006). Metodologia de Pesquisa. São Paulo: Mc Graw Hill.
Schniederjans, D. G., Curado, C., & Khalajhedayati, M. (2020). Supply chain digitisation trends: An integration of knowledge management. International Journal of Production Economics, 220(June 2019), 107439. DOI: https://doi.org/10.1016/j.ijpe.2019.07.012
Selltiz, C., Wrightsman, L. S. and Cook, S. W. (1965). Métodos de pesquisa das relações sociais. São Paulo: Herder.
Tregear, A. and Gorton, M. (2009), “The challenges of sharing: brands as club goods”, European Journal Marketing. 43(5/6), 826-842. DOI: https://doi.org/10.1108/03090560910947061
Valaski, J., Malucelli, A. and Reinehr, S. (2012), “Ontologies application in organizational learning: a literature review”, Expert Systems with Applications. 39, 55-75. DOI: https://doi.org/10.1016/j.eswa.2012.01.075
Vargas-Sánchez, A. (2014), “España vs Portugal: la imagen de ambos países y su evolución en tiempos de crisis”, Tourism & Management Studies. 10 (Special Issue), 140-149.
Viot, C. and Ducros, J. P. (2010). “Wine brands or branded wines? The specificity of the French market in terms of the brand”, International Journal of Wine Business Research. 22(4), 406-422. DOI: https://doi.org/10.1108/17511061011092438
Woodfield, P., Shepherd, D. and Woods, C. (2017). “How can Family winegrowing businesses be sustained across generations?”, International Journal of Wine Business Research, 29(2), 122-139. DOI: https://doi.org/10.1108/IJWBR-12-2015-0052
Zamparini, A., Lurati, F. and Illia, L. G. (2010). “Auditing the identity of regional wine brands: the case of Swiss Merlot Ticino”, International Journal of Wine Business Research. 22(4), 386-405. DOI: https://doi.org/10.1108/17511061011092429
Téléchargements
Publié-e
Comment citer
Numéro
Rubrique
Licence
(c) Tous droits réservés Virginia Aparecida Castro, Janaina de Moura Engracia Giraldi 2024
Cette œuvre est sous licence Creative Commons Attribution 4.0 International.
Authors of articles published by ReA/UFSM retain the copyright of their works, licensing them under the Creative Commons (CC-BY 4.0), which allows articles to be reused and distributed without restriction, provided that the original work is properly cited.
