Career management in digital age: a study of leadership’s competencies and practices applied for IT professionals




Career management, Digital age, IT careers, Generations X and Y, Remote work


Purpose: this research seeks to identify the main competencies and career management practices applied by leaders of large IT services organizations, highlighting them in degrees of relevance for career guidance for technical teams between Generations X and Y coexisting in the Digital Age. Additionally, the research factors a major transformation in the work relationships environment, turning to the full remote mode, besides the digital acceleration caused by the coronavirus pandemic in Brazil during 2020.

Design/Methodology/approach: the research was carried out with a qualitative methodology, with in-depth interviews with a semi-structured script, portraying the experiences of top leaders.

Findings: highlights as relevant competencies: the importance of the manager's role as to career guidance, management skills of generational expectations, leadership style oriented to the knowledge worker, besides the affiliative aspects in the relationship with the employees. As for management practices, highlights: training diagnostic, frequent communication, promotion of talents with high potential, adaptation of career plans, adoption of a differentiated coaching process for each generation and, above all, encouragement of the employee's protagonism throughout the career planning process.

Research limitations: the study has limitations regarding companies’ profiles with restricted instruments related to human resources’ methodologies, proper people’s development tools, or internal support developing talent and minimum maturity processes for managers leading career development counting with Information Technology business orientation in Brazil.

Originality/value: significant contribution regarding career management in a remote work environment with 2 generations co-existing in an accelerated digitalization season.


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Author Biographies

Renato Reis de Macedo, Fundação Instituto de Administração, São Paulo, SP

Professional Master in Science in Business Administration from Faculdade FIA de Administração e Negócios (2021), Postgraduated in Business administration from FIA de Administração e Negócios and graduated in Mechatronic Engineer by Universidade Paulista – Sao Paulo – Brazil

Elza Fátima Rosa Veloso, Fundação Instituto de Administração, São Paulo, SP

Habilitation Professorship from Universidade de Sao Paulo (2017), Postdoctorate from Universidade de Sao Paulo (2015), PhD in Business Administration from Universidade de Sao Paulo (2009), Doctorate in Education Northern Illinois University (2008), Master in Science in Business Administration from Pontifícia Universidade Católica de São Paulo (2003) and Graduated in Business Administration from Universidade Sao Judas Tadeu (1991). Currently permanent professor at the Centro de Ciências Sociais e Aplicadas at Universidade Presbiteriana Mackenzie and permanet professor in graduation, professional master in ccience at Faculdade FIA de Administração e Negócios.

Vanessa Pinsky, Fundação Instituto de Administração, São Paulo, SP

PhD in Business Management from University of São Paulo, (2017) and Postodoctorate researcher at School of Economics, Business and Accounting at the University of São Paulo (2021). Adjunct professor at the FIA Professional Master's Program. Lecturer in MBA and post-graduation courses.

Leonardo Trevisan, Pontifícia Universidade Católica de São Paulo, São Paulo, SP

Currently permanent professor in Journalism at Escola Superior de Propaganda e Marketing – Sao Paulo – Brazil and permanent professor in Business Administration and Economy at Pontifícia Universidade Católica de São Paulo. Master in Economic Science and PhD in Political Science from University of Sao Paulo (1984), Postdoctorate from University of London (1998) and University of Warwick (1998) 


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How to Cite

Macedo, R. R. de, Veloso, E. F. R., Pinsky, V., & Trevisan, L. (2023). Career management in digital age: a study of leadership’s competencies and practices applied for IT professionals . Revista De Administração Da UFSM, 16(1), e3.