STRATEGIC MANAGEMENT PROCESS IN PRIVATES UNIVERSITIES: A CASES STUDY

Authors

  • Daniela Martins Diniz PUC-MG
  • José Marcio de Castro FEA/USP

DOI:

https://doi.org/10.5902/198346592501

Abstract

The aim of this article is to describe and understand how Strategic Management is designed, implemented and monitored in private universities. The data analysis has revealed which factors have affected the Strategic Management process in these universities, its characteristics, the actors involved in this process and, finally, the relationship between planning and performance. The results have also shown that in two universities (cases A and B) their Strategic Management is already a mature process, which was designed in order to create a vision of the future and help both universities to deal with environmental pressures. By contrast, the third case (C) revealed that its Strategic Management has not reached yet the same level of maturity observed in the other two cases.

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Author Biographies

Daniela Martins Diniz, PUC-MG

Bacharel em Administração pela Pontifícia Universidade Católica de Minas Gerais (PUC-MG)

José Marcio de Castro, FEA/USP

Doutor em Administração/FEA/USP. Professor da PUC-MG.

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Published

2011-01-27

How to Cite

Diniz, D. M., & Castro, J. M. de. (2011). STRATEGIC MANAGEMENT PROCESS IN PRIVATES UNIVERSITIES: A CASES STUDY. Revista De Administração Da UFSM, 3(3), 311–325. https://doi.org/10.5902/198346592501

Issue

Vol. 3 No. 3 (2010): Set-Dez

Section

Articles

License

Authors of articles published by ReA/UFSM retain the copyright of their works, licensing them under the Creative Commons (CC-BY 4.0), which allows articles to be reused and distributed without restriction, provided that the original work is properly cited.