Vol. 3 No. 3 (2010): Set-Dez

Published: 2011-01-27

Editorial

  • Editorial

    309-310
    DOI: https://doi.org/10.5902/198346592509

Articles

  • STRATEGIC MANAGEMENT PROCESS IN PRIVATES UNIVERSITIES: A CASES STUDY

    Daniela Martins Diniz, José Marcio de Castro
    311-325
    DOI: https://doi.org/10.5902/198346592501

  • CO-SKEWNESS AND CO-KURTOSIS IN THE ANALYSIS OF STOCK PRICING AT IBOVESPA

    Alexandre Silva de Oliveira, Luis Felipe Dias Lopes, Eduardo Botti Abbade
    326-345
    DOI: https://doi.org/10.5902/198346592502

  • MANAGEMENT OF DESIGN IN CONCEPTION OF NEW PRODUCTS: A TOOL FOR INTEGRATION OF CASE MANAGEMENT AND INNOVATION

    Ana Claudia Machado Padilha, Filipe Freitas de Carvalho, Paloma de Mattos, Silvana Saionara Gollo
    346-360
    DOI: https://doi.org/10.5902/198346592503

  • A PROPOSAL OF RESTRUCTURING OF THE WAYS OF DISTRIBUTION LIKE COMPETITIVE ADVANTAGE IN RETAIL FOODS

    Marcos Livato, Gideon Carvalho de Benedicto
    361-374
    DOI: https://doi.org/10.5902/198346592504

  • THE FORMATION OF TRUST: A STUDY IN THE UNIBRASPE'S POOL

    Sérgio Luiz Pirani, Cleverson Renan da Cunha
    375-392
    DOI: https://doi.org/10.5902/198346592505

  • MICROECONOMICS AND THE ENVIRONMENT: ANALYSIS OF MICROECONOMIC BASIS INHERENT TO THE ENVIRONMENTAL MANAGEMENT IN THE ORGANIZATIONS

    Pedro dos Santos Portugal Jr, Nilton dos Santos Portugal
    393-410
    DOI: https://doi.org/10.5902/19834659874

  • ENTREPRENEURSHIP AND INNOVATION: ANALYSIS OF INNOVATION RATES OF ENTERPRISES BASED ON THE BRAZILIAN RESEARCH DEVELOPED BY THE GEM 2006, 2007 AND 2008

    Márcia Meira Berti Fiorin, Cristiane Marques de Mello, Hilka Vier Machado
    411-423
    DOI: https://doi.org/10.5902/198346591583

  • PERCEPTION: A BLACK BOX TO MARKETING?

    Braulio Oliveira, Gracieli Regina Mendes Tavares, Karla Satiko Sato
    424-430
    DOI: https://doi.org/10.5902/198346591714

  • The DaimlerChrysler merger – a cultural mismatch?

    Julia Hollmann, Aletéia de Moura Carpes, Thiago Antonio Beuron
    431-440
    DOI: https://doi.org/10.5902/198346592506

  • Intentional loyalty and consumer behavior in the mobile phone market: the role of contextual and individual influences

    Cid Gonçalves Filho, Eliane Fissicaro de Mello, Plinio Reis Monteiro, Kamila Tôrres Madureira
    441-458
    DOI: https://doi.org/10.5902/198346592507