Vol 3, No 3 (2010)

Set-Dez

Table of Contents

Editorial
 
PDF (Português (Brasil))
309-310

Articles

STRATEGIC MANAGEMENT PROCESS IN PRIVATES UNIVERSITIES: A CASES STUDY
Daniela Martins Diniz, José Marcio de Castro
PDF (Português (Brasil))
311-325
CO-SKEWNESS AND CO-KURTOSIS IN THE ANALYSIS OF STOCK PRICING AT IBOVESPA
Alexandre Silva de Oliveira, Luis Felipe Dias Lopes, Eduardo Botti Abbade
PDF (Português (Brasil))
326-345
MANAGEMENT OF DESIGN IN CONCEPTION OF NEW PRODUCTS: A TOOL FOR INTEGRATION OF CASE MANAGEMENT AND INNOVATION
Ana Claudia Machado Padilha, Filipe Freitas de Carvalho, Paloma de Mattos, Silvana Saionara Gollo
PDF (Português (Brasil))
346-360
A PROPOSAL OF RESTRUCTURING OF THE WAYS OF DISTRIBUTION LIKE COMPETITIVE ADVANTAGE IN RETAIL FOODS
Marcos Livato, Gideon Carvalho de Benedicto
PDF (Português (Brasil))
361-374
THE FORMATION OF TRUST: A STUDY IN THE UNIBRASPE'S POOL
Sérgio Luiz Pirani, Cleverson Renan da Cunha
PDF (Português (Brasil))
375-392
MICROECONOMICS AND THE ENVIRONMENT: ANALYSIS OF MICROECONOMIC BASIS INHERENT TO THE ENVIRONMENTAL MANAGEMENT IN THE ORGANIZATIONS
Pedro dos Santos Portugal Jr, Nilton dos Santos Portugal
PDF (Português (Brasil))
393-410
ENTREPRENEURSHIP AND INNOVATION: ANALYSIS OF INNOVATION RATES OF ENTERPRISES BASED ON THE BRAZILIAN RESEARCH DEVELOPED BY THE GEM 2006, 2007 AND 2008
Márcia Meira Berti Fiorin, Cristiane Marques de Mello, Hilka Vier Machado
PDF (Português (Brasil))
411-423
PERCEPTION: A BLACK BOX TO MARKETING?
Braulio Oliveira, Gracieli Regina Mendes Tavares, Karla Satiko Sato
PDF (Português (Brasil))
424-430
The DaimlerChrysler merger – a cultural mismatch?
Julia Hollmann, Aletéia de Moura Carpes, Thiago Antonio Beuron
PDF (Português (Brasil))
431-440
Intentional loyalty and consumer behavior in the mobile phone market: the role of contextual and individual influences
Cid Gonçalves Filho, Eliane Fissicaro de Mello, Plinio Reis Monteiro, Kamila Tôrres Madureira
PDF (Português (Brasil))
441-458