Vol. 3 No. 3 (2010): Set-Dez

Published: 2011-01-27

Editorial

Editorial

309-310
- PDF (Português (Brasil))

Articles

STRATEGIC MANAGEMENT PROCESS IN PRIVATES UNIVERSITIES: A CASES STUDY

Daniela Martins Diniz, José Marcio de Castro

311-325
- PDF (Português (Brasil))
CO-SKEWNESS AND CO-KURTOSIS IN THE ANALYSIS OF STOCK PRICING AT IBOVESPA

Alexandre Silva de Oliveira, Luis Felipe Dias Lopes, Eduardo Botti Abbade

326-345
- PDF (Português (Brasil))
MANAGEMENT OF DESIGN IN CONCEPTION OF NEW PRODUCTS: A TOOL FOR INTEGRATION OF CASE MANAGEMENT AND INNOVATION

Ana Claudia Machado Padilha, Filipe Freitas de Carvalho, Paloma de Mattos, Silvana Saionara Gollo

346-360
- PDF (Português (Brasil))
A PROPOSAL OF RESTRUCTURING OF THE WAYS OF DISTRIBUTION LIKE COMPETITIVE ADVANTAGE IN RETAIL FOODS

Marcos Livato, Gideon Carvalho de Benedicto

361-374
- PDF (Português (Brasil))
THE FORMATION OF TRUST: A STUDY IN THE UNIBRASPE'S POOL

Sérgio Luiz Pirani, Cleverson Renan da Cunha

375-392
- PDF (Português (Brasil))
MICROECONOMICS AND THE ENVIRONMENT: ANALYSIS OF MICROECONOMIC BASIS INHERENT TO THE ENVIRONMENTAL MANAGEMENT IN THE ORGANIZATIONS

Pedro dos Santos Portugal Jr, Nilton dos Santos Portugal

393-410
- PDF (Português (Brasil))
ENTREPRENEURSHIP AND INNOVATION: ANALYSIS OF INNOVATION RATES OF ENTERPRISES BASED ON THE BRAZILIAN RESEARCH DEVELOPED BY THE GEM 2006, 2007 AND 2008

Márcia Meira Berti Fiorin, Cristiane Marques de Mello, Hilka Vier Machado

411-423
- PDF (Português (Brasil))
PERCEPTION: A BLACK BOX TO MARKETING?

Braulio Oliveira, Gracieli Regina Mendes Tavares, Karla Satiko Sato

424-430
- PDF (Português (Brasil))
The DaimlerChrysler merger – a cultural mismatch?

Julia Hollmann, Aletéia de Moura Carpes, Thiago Antonio Beuron

431-440
- PDF (Português (Brasil))
Intentional loyalty and consumer behavior in the mobile phone market: the role of contextual and individual influences

Cid Gonçalves Filho, Eliane Fissicaro de Mello, Plinio Reis Monteiro, Kamila Tôrres Madureira

441-458
- PDF (Português (Brasil))