Scale for consumption of luxury goods: indicators date and accuracy in ‘brasil central’
DOI:
https://doi.org/10.5902/1983465917516Keywords:
Consumption, Luxury products, Consumer behaviorAbstract
The consumption of luxury goods is complex in its essence permeate interpretation failures. In this sense the objective of this study is to describe the development and validation of a tool for analyzing the real reasons behind the decision to consume luxury products. This quantitative, descriptive study was conducted in three capitals fields, where 385 consumers of luxury goods were interviewed. Its preparation was possible because of existing studies and national and international theory, constituted from the sequential use of Exploratory Factor Analysis (EFA) and Structural Equation Modeling (SEM). The final scale consisted of 35 questions that showed good internal consistency and factorial stability. Analyses indicated that the exclusivity factor, tradition and status are key elements for the consumption of luxury, and tradition presents itself as the most important aspect in the pursuit of pleasure. The contribution of this study is to provide a tool that brings understanding to the consumption of luxury, a process fraught with opportunities for various areas of the Brazilian economy.
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