The Technology Readiness: A Study On The Implementation of The Technology Readiness Index (Tri) In The Catalão City -Go

Abstract

This is a descriptive and exploratory study which aimed at identifying preliminarily the level of technology readiness in Catalan-GO, from a sample of 368 individuals. The study used the Technology Readiness Index (TRI) technique, proposed by Parasuraman and Colby (2002). After analysis completion, it was found that, although the structure of TRI had been different from the original study, it was possible to verify the measure applicability in the context of the city, to draw the profile of the sample investigated, as well as to identify its technology readiness level, which had presented characteristics of “Pioneer” consumers, besides to raise general aspects for the realization of future causal or conclusive research.