Creation of companies aligned to the Effectuation decision model: a study with women entrepreneurs of a Brazilian northeastern city

Abstract

This study aimed to ascertain whether women entrepreneurs in the Currais Novos city/RN used making decision processes aligned to the Effectuation logic throughout the creation of their companies. To this, was accomplished a descriptive study, whit a qualitative approach of analyse, using the thematic life history technique that match accounts and semi-structured interview route. To the interviews data analyse, was chosen the content analyse technique. As result, the entrepreneur women researched hadn’t clear initial aims at the companies’ creation moment, hadn’t aversion to the risk to lose the time and the money, they highlighted the products’ and services’ identity that offered with a strong link with Seridó/RN region, they had experience in the field of activity in which they decided to open their companies. This study conclude that the entrepreneur women used, in a big part, making decision processes aligned to the Effectuation logic throughout the creation of their companies.