Desafios para incorporar o marketing de influência no composto promocional: o que dizem os anunciantes brasileiros
Palavras-chave:
Marketing de influência, Influenciadores digitais, Marketing de conteúdoResumo
Este artigo é baseado em um survey com 93 empresas, visando identificar os desafios para incorporar o marketing de influência no composto promocional. Foram reportados três desafios: como medir precisamente o quanto o marketing de influência contribuiu para os resultados; como selecionar influenciadores que trarão resultados efetivos; e como incorporar o marketing de influência de forma estratégica.
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