Symbiose de la marque : développement émotionnel

Auteurs-es

DOI :

https://doi.org/10.5902/2316882X87944

Mots-clés :

symbiose de la marque, émotions, marque local, identfication locale

Résumé

La symbiose entre les marques locales et les villes concernées crée un lien émotionnel fort entre les visiteurs et la ville. Cet article vise à évaluer cette affirmation. Il souligne également que la symbiose entre les marques locales est un facteur d'attraction pour les visiteurs. Il conclut que la symbiose entre les marques locales est un puissant facteur de création d'émotions, essentiel pour fidéliser les visiteurs et créer une atmosphère accueillante et cohérente qui a un impact profond sur eux.

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Biographie de l'auteur-e

António Rebelo, Universidade de Santiago de Compostela

PhD in Economics and Business from the Univ. Santiago Compostela, Master’s in Marketing and Graduate in Management Informatics from Inst. Superior da Maia, and Bachelor’s in Informatics and Management from Inst. Est. Sup. de Fafe. Since 1998, he has worked in Information Systems at the Mun. Vieira do Minho. Occasional trainer in IT and marketing, with research interests: marketing, rural tourism, local and regional development, local branding.

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Publié-e

2025-06-03

Comment citer

Rebelo, A. (2025). Symbiose de la marque : développement émotionnel. Cadernos De Comunicação, 29, e87944. https://doi.org/10.5902/2316882X87944

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Vol. 29 (2025): Publicação Contínua

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Artigos

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