Simbiose entre marcas: desenvolvimento emocional
DOI:
https://doi.org/10.5902/2316882X87944Palavras-chave:
Simbiose de marcas, Emoções, Marca local, Identificação localResumo
A simbiose entre marcas locais e as localidades envolvidas impulsiona uma forte ligação emocional entre os visitantes e a localidade. Este artigo visa avaliar essa afirmação. Além de realçar que a simbiose das marcas locais impulsiona atração de visitantes. Conclui-se que a simbiose das marcas locais é um poderoso fator de criação de emoções, essencial para fidelizar e criam um ambiente acolhedor e coeso que se repercute profundamente nos visitantes.
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