Spells and books: Harry Potter and its multiple platforms

Abstract

Based on the evaluation of different devices and transactions that put the Harry Potter story in circulation, the article explores the notion of order of the books (Chartier, 1998), with the aim of tensioning elements that were incorporated into the field of editorial production considering the mediatization processes. We used bibliographic research and documentary research, in a theoretical approach. We observed the preponderance of the verbal, which has a paradigmatic object in the book, which was rethought with the dissemination of other semiotic modalities enhanced by the expansion of the plot in multiplatform devices, as well as through editorial practices that incorporated new production methods and processes made possible by digital media. The Harry Potter at Home section of the Wizarding World website brings the book back to the center, resignifying its place in a media ecology that has been intensively transforming since the saga emerged.