Corporate strategy and communication of corporate social responsibility

Authors

DOI:

https://doi.org/10.5902/2175497729142

Keywords:

Strategy communication. Corporate communication. CSR management.

Abstract

Culture and Business philosophy has evolved significantly in recent decades. Business management has ceased to be focused on purely economic aspects to evolve into relevant social and political components and undertaking an ethical responsibility towards society and the environment. This responsibility towards society is a fundamental aspect that is currently being managed and has been integrated into the corporate structure of the company as a strategic factor of growth and development. Based on the current situation of Corporate Social Responsibility in Spain, this paper emphasizes the importance that corporate communication should place on the communication of corporate social responsibility.

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Author Biographies

María Concepción Parra-Meroño, Universidad Católica San Antonio de Murcia

Departamento de Ciencias Sociales, Jurídicas y de la Empresa

Phd. Marketing y Organización de Empresas

Directora del Master Universitario en Marketing y Comunicación

José Gabriel Mira-Agulló, Universidad Católica San Antonio de Murcia

Departamento de Ciencias Sociales, Jurídicas y de la Empresa

Licenciado en Administración y Dirección de Empresas

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Published

2017-12-19

How to Cite

Parra-Meroño, M. C., & Mira-Agulló, J. G. (2017). Corporate strategy and communication of corporate social responsibility. Animus.Inter-American Journal of Media Communication, 16(32). https://doi.org/10.5902/2175497729142

Issue

Vol. 16 No. 32 (2017)

Section

Sociabilization, communication and technological values in the new social context

License

The authors of texts approved by the referees of Animus - Inter-American Journal of Media Communication automatically concede, and without any charge, the right to the first publication of the submitted material.