The cable and the net: relations between the new pay tv law and the productions of Brazilian webseries

Abstract

The work traces a panorama of the implementation of the Law 12.485, also known as pay-TV law or cable law, which regulates quotas for national production in pay-TV. The emergence and strengthening of national productions creates a favorable scenario to the experimentation of formats and the stimulation of the creative industry. Through an exploratory study, we have analyzed fictional productions created as webseries and also aired or adapted by pay TV since 2011. The goal is to investigate the relations between the process of implementing the law, the independent producers and the popularization of webseries. As a main result, we verified that it is possible to correlate the heating of the audiovisual industrywith the implementation of the cable law, since some fictions shown on TV have the Internet as source of contents.