Autochthonous apps in franchise newspaper: strategies and transformations from convergence with digital media

Authors

  • Vivian de Carvalho Belochio Universidade Federal do Pampa, Bagé, RS
  • Eugenia Barichello Universidade Federal de Santa Maria, Santa Maria, RS
  • Tanise Arruda Universidade Federal do Pampa, Bagé, RS

DOI:

https://doi.org/10.5902/2175497723615

Keywords:

Convergence. Newspaper franchises. Autochthonous apps.

Abstract

This paper describes research about the characteristics of the strategies in mobile media of newspaper franchises linked to reference Brazilian newspapers. The focus is the movement of these franchises in autochthonous applications, with exclusive content from the convergence with digital media. The article presents the results of research that examined the movement of 25 Brazilian newspaper franchises of print media that perform content distribution strategies in web and mobile applications.  The analysis of the data allows to conclude that the franchise moves observed in your tablet apps are conservative. Most of them present only transposition of content from web newspapers and the flip version of their publications. Only four in the apps offer differentiated, multimedia, interactive and adapted content. In view of this, we consider that the autochthonous applications do not seem to be the option currently adopted by the journalistic vehicles studied here.

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Author Biographies

Vivian de Carvalho Belochio, Universidade Federal do Pampa, Bagé, RS

Pós-Doutoranda em Comunicação pela Universidade Federal de Santa Maria (UFSM). Professora adjunta de Jornalismo da Unipampa. Doutora em Comunicação e Informação pela Universidade Federal do Rio Grande do Sul (UFRGS). Mestre em Comunicação pela UFSM. Membro do GP Comunicação Organizacional e Institucional (UFSM). Líder do GP Jornalismo em Redes e Convergência (CNPq).

Eugenia Barichello, Universidade Federal de Santa Maria, Santa Maria, RS

Professora do Programa de Pós-Graduação em Comunicação da Universidade Federal de Santa Maria (UFSM). Pós-Doutora pela University College of London (UK). Bolsista em Produtividade em Pesquisa do Conselho Nacional de Pesquisa (CNPq). Doutora em Comunicação pela Universidade Federal do Rio de Janeiro (UFRJ).

Tanise Arruda, Universidade Federal do Pampa, Bagé, RS

Graduanda de Jornalismo da Universidade Federal do Pampa (Unipampa). Bolsista de pesquisa do GP Jornalismo em Redes e Convergência (Unipampa).

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Published

2018-09-12

How to Cite

Belochio, V. de C., Barichello, E., & Arruda, T. (2018). Autochthonous apps in franchise newspaper: strategies and transformations from convergence with digital media. Animus.Inter-American Journal of Media Communication, 17(34). https://doi.org/10.5902/2175497723615

Issue

Vol. 17 No. 34 (2018)

Section

Communication and Creative Industry

License

The authors of texts approved by the referees of Animus - Inter-American Journal of Media Communication automatically concede, and without any charge, the right to the first publication of the submitted material.