STRATEGIES TO INCLUDE BLOGS IN NEW DIGITAL COMMUNICATION ORDER

Abstract

It’s the objective of this paper to evince essential concepts for digital communication within the culture of blogging and online social media, showing their roles as areas of sociability, collaboration, interaction and sharing, and also to propose some strategies to try to maintain the blogging relevance in this new scenario, through a qualitative, descriptive and theoretical research on the existing literature on the subject. Four methodological categories were created, evaluating the chosen digital social media and the ways in which, given their specific characteristics, they help to maintain blogs as a relevant digital social media in today's digital communication scenario. It was concluded that online social media can function as media arms and ensure interaction, and consequently the survival of blogs on the new order of digital communication.