The University in the Network Society
Keywords:
Organizational Communication, Strategic Communication, Communication Management, TICs, Public Relations.Abstract
The Information and Communication Tecnologies (TICs) have changed the way social organizations structure and manage their relationship devices used to reach their publics. The text analyses those devices which the contemporary University employs in order to build its institutional visibility and legitimacy by a comparative study of the websites of three South-Brazilian Universities’ international offices.
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This work is licensed under a Creative Commons Attribution 4.0 International (CC BY 4.0)
