ENVIRONMENTAL AND SOCIAL RESPONSIBILITY AS A CORPORATE STRATEGY IN SMALL BUSINESSES MECHANICAL METAL INDUSTRY

Daniel Luis Garrido Monaro, Ana Carolina de Oliveira Plens, Renato Luis Garrido Monaro, Maria Rita Pontes Assumpção, Aparecido dos Reis Coutinho

Abstract


The integration between processes and sustainability, also known as the Triple Bottom Line (TBL), contributes to structure of an organization in terms of competitiveness, so that changes in favor of the environment starts to benefit the corporation relation sustainability and society at the strategic level decision making in a corporation. This work aims to identify and assess the practical application of Corporate Social Responsibility and its interaction with the environment through the identification of environmental responsibility as a competitive strategy. Thus, it was develop a case study on three companies in the metal mechanic sector through the application of questionnaire adapted from ETHOS Institute, to evaluate their practices aimed at sustainability, “green” practice and the level of commitment of the same with preserving the environment and society to its surroundings. Thus, Company A showed little actions in favor of environmental and social guidelines, while Company B presented initiatives for the social aspects and the Company C showed better results in relation to environmental requirements, which showed different business strategies to search for a gap in the market.

Keywords


Social responsibility; Environmental responsibility; Sustainability; Sustainable development; Business strategy.

References


Carter, C. R.; Rogers, D. S. A. (2008). Framework of sustainable supply chain management: Moving toward new theory. International Journal of Physical Distribution and Logistics Management, v. 38, n. 5, pp. 360 – 387.

Gimenez, C.; Sierra, V.; Rodon, J. (2012). Sustainable operations: Their impact on the triple bottom line. Int. J. Production Economics, v. 140, n. 1, pp. 149 – 159.

Gonçalves, A.; Desidério, A.; Gutierrez, G. L. (2006). A responsabilidade social das empresas. ORG & DEMO, v. 7, n. 1, pp. 135 – 152.

Instituto ETHOS. (2014). Indicadores ETHOS. URL . Acesso em: 12 de Jun. de 2014.

Marconi, M.A.; Lakatos, E.M. (2011). Técnicas de Pesquisa. São Paulo. Ed. Atlas, pp. 69 – 75.

Mcwilliams, A.; Siegel, D. (2001) Corporate social responsibility: A theory of the firm perspective. Academy of Management Review, v. 26, n. 1, pp. 117–127.

Rabelo, N.S.; Silva, C.E. (2011). Modelos de indicadores de responsabilidade socioambiental corporativa. Revista Brasileira de Administração Científica, v. 2, n. 1, pp. 1 - 26.

Silvestre, B. S.; Neto, R. S. (2014). Are cleaner production innovations the solution for small mining operations in poor regions? The case of Padua in Brazil. Journal of Cleaner Production, In Press, pp. 1 – 9.

United Nations. (1987). Report of the world commission on environment development: Our Common Future. pp. 247.

Williams, A. (2002). Linking the environmental and social dimensions of corporate social responsibility. International Conference of the Greening of Industry Network, v. 1, n. 1, pp. 1-23.




DOI: http://dx.doi.org/10.5902/2236117015579



DEAR AUTHORS,

PLEASE, CHECK CAREFULLY BEFORE YOUR SUBMISSION:

- IF ALL AUTHORS "METADATA" (ORCID, LINK TO LATTES, SHORT BIOGRAPHY, AFFILIATION) WERE ADDED,

- THE CORRECT IDIOM YOUR SECTION,

- IF THE HIGHLIGHTS WERE ADDED,

- IF THE GRAPHIC ABSTRACTS WAS ADDED,

- IF THE REVIEWERS INDICATION WAS DONE,

- IF THE REFERENCES FORMAT ARE CORRECT(ABNT)

- IF THE RESOLUTION YOUR FIGURES (600 DPI) ARE SUITABLE

*******************************

PREZADOS AUTORES,

POR FAVOR, VERIFIQUE ATENTAMENTE ANTES DA SUBMISSÃO: 
- SE OS METADADOS (ORCID, LINK PRO LATTES, CURTA BIOGRAFIA E AFILIAÇÃO) DE "TODOS" OS AUTORES FORAM ADICIONADOS, 
- IDIOMA, 
- SE OS HIGHLIHTS FORAM ADICIONADOS, 
- SE O GRAPHICAL ABSTRACT FOI ADICIONADO, 
- SE A INDICAÇÃO DOS REVISORES FOI FEITA, 
- SE O FORMATO DAS REFERÊNCIAS ESTÁ ADEQUADO (ABNT) 
- SE A RESOLUÇÃO SUAS FIGURAS (600 DPI) ESTÁ ADEQUADA.

 

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

 

**************************************************

WE ARE ON FACEBOOK! (You are our guest!)

 

Digital Object Identifier (DOI): 10.5902/22361170

Contact: reget.ufsm@gmail.com

...................................................................................


Accesses since 19/06/2012

...................................................................................

Sponsors: