Investigating the collective online purchase phenomenon: factors affecting the shopping intensity
DOI:
https://doi.org/10.5902/198346597084Abstract
The collective online shopping is a recent phenomenon in Brazil whose objective is to sell products and services for a minimum number of consumers. This study aims to investigate whether the intensity of collective online shopping is influenced by the aspects consumer interest in online collective shopping, impulse buying and insecurity. The data collection was based on a questionnaire with closed questions with multiple choices and a 5-point Likert scale.The final sample is composed of 143 respondents. Data was analyzed through the following statistic techniques: exploratory data analysis, exploratory factor analysis, reliability analysis, and logistic regression. The results suggest that people more interest in collective shopping are more likely to make collective shopping. People who feel greater insecurity in navigating the website is less likely to make collective shopping. It was observed that there is no a positive relationship between impulse shopping and collective purchasing. Some limitations include the number of constructs and sample characteristics.
Downloads
Downloads
Published
How to Cite
Issue
Section
License
This journal remains the copyright holders of articles published. In order to be published, authors must sign the Copyrights Letter, which is sent to the authors by e-mail, thus granting rights, including on translation, to ReA/UFSM. The journal grants third parties the right to use, reproduce, and share the article according to the Creative Commons license agreement (CC-BY 4.0), as stated in the article’s PDF documents.