Let’s get some food! The influence of marital status on the attributes’ perception of food delivery applications
DOI :
https://doi.org/10.5902/1983465986173Mots-clés :
Perception of use, Marital status, Food delivery application, M-commerce, Consumer behaviorRésumé
Purpose: This research aims to identify the influence of marital status on the attributes’ perception of food delivery applications (FDA) by Brazilian consumers, considering convenience, price, usability, various food choices, and trustworthiness.
Methodology: This quantitative research study is based on a survey with a sample of 348 Brazilian FDA users, applying exploratory factor analysis (EFA).
Findings: This article sought to answer the influence of marital status (considering people married or in a common-law marriage vs. single, separated, and divorced individuals) on the consumer’s perception of attributes of food delivery applications (FDAs). The attributes analyzed were price, convenience, usability, various food choices, and trustworthiness. The results demonstrate differences between the groups, with single, separated, and divorced individuals emphasizing perceptions of the FDA attributes usability and price.
Theoretical contributions: The study extends the theory on m-commerce and FDAs, as well as managerial implications for companies in the food delivery sector. Armed with such knowledge, marketing managers can develop strategies focusing on specific interest groups according to marital status, considering the attributes of greatest value for each segment.
Relevance/Originality: The increase in FDA consumption has attracted the attention of the most diverse market segments. This study brings light to new propositions concerning purchase habits by specific groups, reinforcing the need to improve communication between company and user, counting on resources such as customization and segmentation to optimize the use of apps.
Téléchargements
Références
Bao, Z., & Zhu, Y. (2022). Why customers have the intention to reuse food delivery apps: evidence from China. British Food Journal, 124(1), 179-196. doi: https://doi.org/10.1108/BFJ-03-2021-0205
Bevan, N., Carter, J., & Harker, S. (2015). ISO 9241-11 revised: What have we learned about usability since 1998?. In: International Conference on Human-Computer Interaction. Springer, Cham, 143-151.
Cai, R., & Leung, X. Y. (2020). Mindset matters in purchasing online food deliveries during the pandemic: The application of construal level and regulatory focus theories. International Journal of Hospitality Management, 102677.
Chakraborty, D., Kayal, G., Mehta, P., Nunkoo, R., & Rana, N. (2022). Consumers’ usage of food delivery app: a theory of consumption values. Journal of Hospitality Marketing & Management. 31, 1-19. doi: 10.1080/19368623.2022.2024476.
Cho, M., Bonn, M. A., & Li, J. J. (2019). Differences in perceptions about food delivery apps between single-person and multi-person households. International Journal of Hospitality Management, 77,108-116. doi: 10.1016/j.ijhm.2018.06.019.
Cho, M., Bonn, M. A., Moon, S., & Chang, H. S. (2020). Home chef meal kits: Product attributes, perceived value and repurchasing intentions: the moderating effects of household configuration. Journal of Hospitality and Tourism Management, 45, 192-202.
Chong, A.Y.L. (2013). Predicting m-Commerce Adoption Determinants: A Neural Network Approach. Expert Systems with Applications, 40, 523-530. doi: https://doi.org/10.1016/j.eswa.2012.07.068
Data.ai. (2023). The state of app marketing in Latin America. Retrieved June 08, 2023, from: https://www.data.ai/en/insights/market-data/latam-state-of-app-marketing-2021/
Disconzi, C. M. D. G., Corso, K. B., & Bandeira, M. V. (2020). Both sides of the same coin: identifying the paradoxes of technology in brazilian online consumption. Revista De Administração Da UFSM, 12, 1092–1107. https://doi.org/10.5902/1983465935490
Fávero, L. P., & Belfiore, P. (2017). Manual de análise de dados: estatística e modelagem multivariada com Excel®, SPSS® e Stata®. Elsevier Brasil.
Field, A. (2020). Descobrindo a estatística usando o SPSS (5th ed.). Grupo A. https://app.minhabiblioteca.com.br/books/9788584292011
Jordan, P. W. (1998). An introduction to usability. Crc Press.
Katta, R. M. R., & Patro, C. S. (2020). Consumers’ perceived value in internet shopping: An empirical study. International Journal of Customer Relationship Marketing and Management, 11(2),17-36. doi: 10.4018/IJCRMM.2020040102.
Kaur, P., Dhir, A., Talwar, S., & Ghuman, K. (2021). The value proposition of food delivery apps from the perspective of theory of consumption value, International Journal of Contemporary Hospitality Management, 33(4), 1129-1159. doi: https://doi.org/10.1108/IJCHM-05-2020-0477
Kieling, A. P., Vargas, G., & Tezza, R. (2022). Usabilidade da Experiência do Usuário no M-Commerce: Uma Revisão Sistemática e Proposta de Agenda de Pesquisa. REUNIR Revista de Administração Contabilidade e Sustentabilidade, 12(4), 57-70. https://doi.org/10.18696/reunir.v12i4.1388
Liébana-Cabanillas, F., Marinković, V., & Kalinić, Z. (2017). A SEM-neural network approach for predicting antecedents of m-commerce acceptance. International Journal of Information Management, 37(2), 14-24. doi:10.1016/j.ijinfomgt.2016.10.008.
Mahatanankoon, P., Wen, J., & Lim, B. (2005). Consumer-based m-commerce: exploring consumer perception of mobile applications. Computer Standards & Interfaces, 27(4), 347–357.
Melkis, M., Hilmi, M. F., & Mustapha, Y. (2014). The Influence of Marital Status and Age on the Perception of Fast Food Consumer in an Emerging Market. International Journal of Business and Innovation. 1. 33-42.
Pookulangara, S., Wen, H., & Bharath, J. (2023). Consumer attitudes toward ordering from cloud kitchens: a gender and marital status perspective. International Journal of Contemporary Hospitality Management, 35(5), 1859-1879.
Reclame Aqui (2022). Pesquise por nome, cnpj ou site da empresa. Retrieved February 09, 2022, from https://www.reclameaqui.com.br/.
Rybaczewska, M., & Sparks, L. (2022). Ageing consumers and e-commerce activities. Ageing & Society, 42(8), 1879-1898. doi:10.1017/S0144686X20001932
Sarkar, S., Chauhan, S., & Khare, A. (2020). A meta-analysis of antecedents and consequences of trust in mobile commerce. International Journal of Information Management, 50, 286-301.
Santos, D. R., Bastos, B. R., & Gabriel, J. B. (2018). Vendas no varejo eletrônico (via internet) no Brasil antes e depois da popularização dos smartphones. Brazilian Applied Science Review, 2(5), 1566–1578. https://doi.org/10.34115/basr.v2i5.543
Schneider, W. A., & Tezza, R. (2016). M-COMMERCE: UMA REVISÃO DA LITERATURA FOCADA NOS OFERTANTES DO SERVIÇO. Contextus – Revista Contemporânea De Economia E Gestão, 14(3), 117-139. https://doi.org/10.19094/contextus.v14i3.865
Schneider, W. A., & Tezza, R. (2021). Online shopping: antecedents of attitude, intention, and use. Journal of Management Science & Engineering Research, 3, 11-25.
Shukla, A., & Sharma, S. K. (2018). Evaluating Consumers’ Adoption of Mobile Technology for Grocery Shopping: An Application of Technology Acceptance Model. Vision, 22(2), 185–198. https://doi.org/10.1177/0972262918766136
Statista. (2022). Online food delivery in Brazil - statistics & facts’ report. Retrieved May 09, 2023, from: https://www.statista.com/topics/6993/online-food-delivery-in-brazil/#topicOverview
Tandon, A., Kaur, P., Bhatt, Y., Mäntymäki, M., & Dhir, A. (2021). Why do people purchase from food delivery apps? A consumer value perspective. Journal of Retailing and Consumer Services, 63, 102667. doi: https://doi.org/10.1016/j.jretconser.2021.102667.
Tassabehji R; Applying E-commerce in Business, Sage, 2003.
Yeo, V. C. S., Goh, S. K., & Rezaei, S. (2017). Consumer experiences, attitude and behavioral intention toward online food delivery (OFD) services. Journal of Retailing and Consumer Services, 35, 150-162.
Wang, R. J., Malthouse, E. C., & Krishnamurthi, L. (2015). On the Go: How Mobile Shopping Affects Customer Purchase Behavior, Journal of Retailing, 91(2), 217-234, https://doi.org/10.1016/j.jretai.2015.01.002.
Wang, O., & Somogyi, S. (2018). Consumer adoption of online food shopping in China. British Food Journal, 120(12), 2868-2884.
Wang, O., Somogyi, S., & Charlebois, S. (2020). Food choice in the e-commerce era: A comparison between business-to-consumer (B2C), online-to-offline (O2O) and new retail, British Food Journal, 122(4), 12151237. https://doi.org/10.1108/BFJ-09-2019-0682
Wong, R., & Sheng, S. Y. (2012). A business application of the system dynamics approach: Word-of-mouth and its effect in an online environment. Technology Innovation Management Review, 2(6), 42.
Zanetta, L. D., Hakim, M. P., Gastaldi, G. B., Seabra, L. M. J., Rolim, P. M., Nascimento, L. G. P., Medeiros, C. O., & Cunha, D. T. (2021). The use of food delivery apps during the COVID-19 pandemic in Brazil: The role of solidarity, perceived risk, and regional aspects, Food Research International, 149, 110671. doi: https://doi.org/10.1016/j.foodres.2021.110671.
Zanquet, M. A., Kieling, A. P., & Tezza, R. (2022). Bateu a fome: em qual aplicativo pedir? uma proposta de análise utilizando o método Analytic Hierarchy Process (AHP). Revista Inovação, Projetos e Tecnologias - IPTEC, 10(2), 254-273. https://doi.org/10.5585/iptec.v10i2.22737.
Téléchargements
Publié-e
Comment citer
Numéro
Rubrique
Licence
(c) Tous droits réservés Revista de Administração da UFSM 2024
Cette œuvre est sous licence Creative Commons Attribution 4.0 International.
This journal remains the copyright holders of articles published. In order to be published, authors must sign the Copyrights Letter, which is sent to the authors by e-mail, thus granting rights, including on translation, to ReA/UFSM. The journal grants third parties the right to use, reproduce, and share the article according to the Creative Commons license agreement (CC-BY 4.0), as stated in the article’s PDF documents.
